If you’re looking for a fun and innovative way of marketing products, shooting product videos is the best way to go. Product videos eliminate customer doubt and are easy to digest. This marketing tool also boosts your site’s rank in the Search Engine Results Pages…
If you’re looking for a fun and innovative way of marketing products, shooting product videos is the best way to go. Product videos eliminate customer doubt and are easy to digest. This marketing tool also boosts your site’s rank in the Search Engine Results Pages or SERPs.
However, the key to successful product videos depends on how you’re going to shoot them. If your product videos are shot poorly, you won’t achieve positive results. Low-quality product videos will only put your business in a bad light.
Follow the tips and tricks below, so you can shoot product videos that are sure to improve your conversion rates:
- Use Plenty of Light
Light plays a vital role in the clarity and quality of your product videos. The resources you put into shooting product videos will be useless if you neglect proper lighting.
Ensure that your product videos promote conversion and increase sales by using plenty of light. If you’re going to shoot outdoors, schedule it in the morning or evening because natural light is softer during these times of the day. Refrain from shooting in the middle of the day as the light can be too harsh and create shadows.
Shooting product videos indoors will require you to be more intentional about the lights you use and where you’re going to place them. Using one large lamp or two smaller lamps is an excellent option as these allow you to cast the type of light you want.
- Pay Attention To The Background
You should pay as much attention to the background as you do to the subject of your video. Using a distracting background will make your product videos look unprofessional and eventually hurt your branding.
Shoot the best product videos by using a solid-coloured background. Depending on your video strategy, you can use a wall or a large sheet of backdrop paper as your background. Using solid-coloured background allows your subject to stand out from the videos and make the material look more polished and professional.
You can also shoot your product videos in a professional environment or the place where the product was formulated or created. For example, you can shoot your product videos inside your office or warehouse.
- Use The Right Video Editing Software
Using video editing software is a must when shooting product videos. The proper editing software can become your key to blending sounds and images and ensure that your product videos trigger an emotional response from viewers.
When using editing software, make sure to keep the edits simple. Don’t go overboard because doing too much or adding too many texts in your product videos will make the material distracting and cluttered. Aim to use a clean and straightforward editing style to look professional in your product videos.
Ideally, you should use editing software to work on the following:
- Add the right background music and transitions.
- Adjust lighting to remove unwanted shadows and highlight your subject.
- Remove awkward silences and pauses.
- Remove background noise by using noise-cancelling features.
- Invest In A High-Quality Tripod
Editing software is helpful but keep in mind that these tools also have limitations. The camera shakes, and distracting movements can’t be edited or masked with effects and filters. If your product videos are too shaky, you’ll end up shooting another one from scratch.
Always use a high-quality tripod when shooting product videos. This piece of equipment can eliminate shakes and ensure that your product videos remain perfectly still, no matter the length. A tripod is a must, especially when using macro and telephoto lenses, as these can easily amplify shakes.
- Prioritize Clear Audio
Your product videos won’t drive results if they don’t have crisp and clear audio. How can viewers know the features of your product if your video has terrible audio? Do you think they’ll learn how to contact your business if they can’t hear anything from the video?
Ensure that your product videos have the best audio by investing in a good microphone. This piece of equipment is conveniently available almost anywhere and is very affordable. You can buy a high-quality and durable microphone for around USD$100 to USD$200.
Once you have the right microphone, put it as close as possible to the subject. The closer the mic is to the subject, the easier it’ll be for the equipment to capture sound.
You can also consider using a pop filter, effectively eliminating crackles and blips from the recording. When editing, make sure to remove background noises that your microphone might pick up, as well.
Shoot The Best Product Videos Today!
Who says you need years of experience to shoot product videos that increase conversion? Practising all of the tips presented in this article is enough to achieve that goal. So, gather your team ASAP and start discussing details about shooting your product videos!
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