When you set up a website, people don’t just suddenly start visiting it. Picking up passing trade can be hard online. Nobody will visit you, unless you let them know that you are there. There are many ways that you can do this, and if…
When you set up a website, people don’t just suddenly start visiting it. Picking up passing trade can be hard online. Nobody will visit you, unless you let them know that you are there. There are many ways that you can do this, and if you want to get people clicking on your site and enjoying everything that it has to offer, then you will need to develop a marketing strategy.
Get The Basics Covered First
First and foremost you will need some excellent web design. This doesn’t mean that you should have a website with lots of flashy moving text that jumps around your screen. You need a website that will load instantly, and on any device.
Having a slow loading website will cost you. Firstly, your visitors won’t be staying around if the page they want to see is not loading up for them. Secondly, Google knows all about this fact, their spiders that crawl the internet checking out websites measures the page load speed. If your site does not load promptly, it will recommend a different site over yours on the search results page.
Create Great Content Regularly
If your website doesn’t change very much, then it’s going to look like it’s not active. If it’s not been active in a while, then similar sites that have been might look like they are a better option for Google’s search algorithms.
The quality of your website content matters too. You might think that because Google gets machines to read your website, that it doesn’t matter to it. But your website is going to be read by humans. Google cares about this fact, and if you are writing material that is not fit for humans to read, Google will find something better to suggest.
Use The Right Keywords
When Google is searching for sites, it will pick up on keywords relating to searches. If you are not using the right language that matches these searches, then you just won’t get featured in them. The name of the game is to get as many options as possible by using keywords in your text.
You can use analytical data on your search terms to determine what keywords you should be using.
If you are not actively putting your website out there, do not expect anyone to click. However, if you can share your site regularly on social media sites such as Facebook and Twitter, then you will start to get more hits.
Look at creating social media posts that can obtain a wider reach virally. If you can encourage liking, commenting, and sharing of posts then you will find that more people will see your links.
Another way that you can drive hits to your site is through Blogger Outreach. This is where you look to have a link to your site shared across a multitude of high ranking websites. This lets Google know that you are legitimate, and are even recommended by some people who obviously know what they are doing. It’s a bit like getting a leg up from a friend.
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