Your website is your banner in the online world. You can have an excellent service or product, but if your online presence doesn’t draw in customers, it won’t matter that much. That’s why a lot of managed service providers (MSPs) are putting plenty of effort…
Your website is your banner in the online world. You can have an excellent service or product, but if your online presence doesn’t draw in customers, it won’t matter that much. That’s why a lot of managed service providers (MSPs) are putting plenty of effort into creating their websites these days.
However, building a presence online is a competitive endeavour. To stand out from the competition and attract more customers, you need to make sure your MSP website is designed in a way that works for you. Of course, creating and developing a website and getting it up and running isn’t easy, nor is it cheap. In order to succeed, you need to have certain elements of web design for MSPs to gain new clients and get them hooked on what you offer.
Here are seven must-haves for an MSP website that’ll help drive leads and sales:
1. Excellent Layout And Navigation
First of all, a quality MSP website is aesthetically pleasing and designed for easy navigation so customers will want to stick around and look at the company’s services. It should have a clean, professional design consistent with the rest of the marketing materials to reinforce one’s branding.
For example, your website should have the same typeface and colour scheme on all the pages. In addition, it should have easy-to-navigate pages that are simple to use. Your navigation bar has to be clear if you offer multiple products or services so customers know exactly where to go to order or get more information on what they’re looking for.
Remember: you don’t get to keep visitors’ attention for a long time, so make sure they find what they need right away. If there are too many obstacles, they’ll likely leave.
2. Perfect Mobile Optimisation
Make sure your website is responsive in that it displays properly on mobile devices. An estimated 61% of people who visit your website will be using a mobile gadget, so you need to ensure they have easy access to your company information.
Leaving customers hanging because they can’t use your website properly on their device is bad for business. Mobile optimisation also extends to video. Always include videos on your MSP website because you can engage potential customers more efficiently with them.
Solution buyers are more likely to click on a video when searching for services. Videos are great for sharing new ideas, methods, or problem-solving skills. They’re also an effective way of offering quick information about what you do without getting too wordy on your MSP website.
If you lack videos on your site, consider creating one to showcase some of the services or products you offer. It can attract more customers and help them understand what makes your business different from others in the industry.
3. Valuable Content
The content you provide on your site will help position your company as the best choice for customers. It should be well-written, updated regularly, and focused on your target audience.
To get started:
- Prepare a list of keywords related to the type of services you offer.
- Search for those terms on search engines and sites like Amazon or Wikipedia to find out what content is highly ranked on search engine results pages (SERPs).
- Use those same terms on your website to help build your site’s authority.
There’s no shortcut to doing this—it takes time and effort—but building a website with quality, relevant content will pay off in the end by bringing you more leads and conversions.
4. Visible Calls-To-Action
It would be best to have clear calls-to-action (CTAs) that are visible throughout the site, including at the top of every page and in the footer. These should lead customers to a conversion page that describes your offer and provides a contact form or other means for them to get in touch with you.
Your CTAs should also have an image, be written in bold text, and include a link, if possible, to maximise conversions. Visitors need to know exactly what they should do to get the information they want.
Keep in mind that the ultimate goal is to get leads. That’s what your website is for, so make sure you have strong calls-to-action that guide customers to the next step they’ll take in the sales process.
5. Outstanding Lead Capture System
Forms that allow visitors to submit their personal information are an essential part of your website. That kind of data needs to be inputted into your marketing automation software so you can contact those individuals with follow-up emails, phone calls, or text messages.
Ideally, your goal is for each page on your site to have multiple conversion points that allow visitors to hand over their personal details. Be sure that those forms are strategically placed throughout the site, including on pages that are top of mind. You may use that information to create targeted content for each customer type to help them solve their unique challenges.
6. Active Social Media Integration
Include social media icons on all pages so visitors can connect with you immediately. Your social media presence will give your company credibility in customers’ eyes because they can interact with you in an instant.
Social media integration also allows potential customers to learn more about you, what you offer and what others say about your business. This is important for bringing in leads who are actively searching for reliable MSPs like yourself. Sign up for social media accounts on all the major sites like Facebook, Twitter, LinkedIn, and Google+ to get started.
7. Honest Customer Testimonials
Having customer testimonials on your website is a great way to build trust with potential customers. Showing that other people have had success using your business can convince someone unsure about working with you to take the next step. Include pictures of satisfied clients, along with what made their experience particularly satisfying.
Testimonials shouldn’t just be an afterthought on your website. Be proactive by asking past customers for their feedback when they’re happy with the final product you deliver. That ensures a steady flow of new leads because you can use previous success stories to attract more clients. After all, who’s going to promote your business apart from you? The answer is clear, so make sure your potential customers know that previous clients have had excellent results.
Overall, good design is more than just having a nice-looking website. If you consider all the factors mentioned above, you’ll be well on your way to building a lead-capturing and converting website.
Your MSP website should serve as the foundation for lead generation, so spend sufficient time getting it right. You won’t have any regrets if you do because it’ll pay off in the long run with more conversions and sales.
The dawn of modern technologies and the internet have enabled consumers to search for information online. It also has allowed them to shop from the comfort of their homes. This has forced businesses to do all that it takes to win these growing numbers of…
It goes without saying that running a business comes with strengths and challenges. One of these challenges is the presence of more competition. To keep your business successful and help it grow, it’s important to stay ahead of your competition consistently. This is best achieved…