Dracula BBC Billboards Are Big, Bad and Creepy The television series “Dracula” pushes the envelope from Bram Stoker’s gothic novel. As a result, it also inspired the marketing team at BBC Creative to step out of the box and take a stab at developing a…
Dracula BBC Billboards Are Big, Bad and Creepy
The television series “Dracula” pushes the envelope from Bram Stoker’s gothic novel. As a result, it also inspired the marketing team at BBC Creative to step out of the box and take a stab at developing a new way to promote the program.
What they came up with were two billboards – one erected in London, the other in Birmingham – that are well, powerful, effective and frightening. Under the light of day, the billboards look like a normal promotion for BBC’s Dracula with a small twist. They contain several stakes stabbing the surface – with many of them bleeding.
The true genius of the work of BBC Creative is revealed during the evening. With the assistance of a side-mounted light, which is aimed at the stakes, a shadow emerges. It isn’t hard to identify the shadow as a profile of the head of the blood-thirsty villain the television series is named for.
You have to see it to believe it.
Oh, and to add a little more impact, below each billboard sits a box. It is labelled “break in case of vampires” and contains a sharpened wooden stake ready for random stabbing.
BBC Creative head, Olly Harnett says the unique campaign “is one of the most ambitious special builds we’ve ever undertaken.” He said the program deserved a fresh, new and dynamic treatment to draw attention to it.
By staking their reputation on taking a bite out of a traditional advertising medium, BBC Creative has become a billboard game changer. Expect some imitators to follow in the shadows.
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