My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
The inspiration came from their sister Margaret. She saw the letters “AC/DC” on a label on a sewing machine. The letters are abbreviations for the terms “alternating current/direct current” and what could be more appropriate for such an electrifying hard rock band?
Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
Although they probably didn’t think about it in the beginning, London design studio Planning Unit scored big with a little idea. Originally conceived by the company’s co-founder Jeff Knowles.
Wakino has come up with a unique way to get advertising into your face during your daily subway commute to and from work. It involves beautiful models, advertising decals and armpits.
You’d be hard pressed to name a South African who has had a larger global impact than Nelson Mandela. So, it only makes sense that in order to mark the centenary of his birth that the country he was born in marked it with a celebration in money.
Starbucks was established in Seattle, Washington in 1971. From the very beginning, the business had a logo that depicted a twin-tailed mermaid – known as a siren in Greek mythology – as the branding image of the store that sold “coffee, tea and spice.” Over the years the siren got toned down slightly but never lost her appeal.
F1 racer Sebastian Vettel contacted illustrator Christoph Niemann to see if he was interested in creating a visual design – a branding of sorts – on a race car helmet. Niemann did what I probably would have as well. He went to Berlin to watch Vettel run some laps in a pre-season test run.