Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
The Brilliant Light of An Iconic Shell
The Sunny Rise of Light & Energy Like the climbing sun it resembles, the shell logo casts a long light down the back corridor of fossil fuel commerce during the last eleven decades. The Shell logo emerges as a primary-coloured omnipresent icon out of the…
The Meatball, The Worm & The Birth of The NASA Logo
NASA Logo One Small Step Into The Space Frontier Sometimes brands have to jump back and forth before settling on the visual aesthetic that truly reflects their identity. For the National Aeronautics and Space Administration (NASA), 1992, wasn’t too late to return to a beloved…
Bringing AC Milan Back To Life Through A Beating Heart
A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…
Life And Saul Of The Party
Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.
Bialetti Logo
By 1958, the Bialettis were looking for a trademark logo that could encapsulate their brand and unite the various Bialetti product lines under one iconic insignia. But what, or who, could this image be based around?
Remember, It’s Just Dunkin’
The Sweet Logo Transition of Dunkin’ Donuts Remember, It’s Just Dunkin’ For the uninitiated, Dunkin’ Donuts is no longer Dunkin’ Donuts, but simply: Dunkin’. If the decision strikes people as odd — why would a chain store famous for its endless donut varieties distance itself…
Mercedes, Meet Benz
Mercedes, Meet Benz: A Brief History of The Mercedes-Benz Logo The Fight For World Domination The universally recognisable Mercedes-Benz logo, with its compass-like three-pointed star and the Romanesque laurel wreath that surrounds it, grew out of a surprisingly aggressive company philosophy — one centred on…
The Creative Force Behind The Iconic BMW Logo
BMW Logo From Aircraft To Automobile The Creative Force Behind The Iconic Driving Machine Logo That Is: BMW Most people on the street could easily identify any model of coveted BMW from any lineup of cars. But could that same sample of average people actually…
Krating Daeng – A Bull of a Different Colour
Red Bull Logo The Genesis of An Energy-Fueled Empire The Red Bull brand openly seeks to populate its fold with artists, athletes, stunt doubles, speed junkies, the whole range of energy-fueled brand ambassadors who beckon consumers to embrace a charged life. But it’s not only…
Tate Logo
The Tate logo seen across the UK and the world, is created to convey a unified and overlapping museum experience in a single graphic that is itself, a readable work of art.
Formula 1 Logo
The new F1 logo tactfully pays homage to Wong’s original. It carefully steers F1 into the future while maintaining a full embrace of its past. Richard Turley’s marketing team at Wieden+Kennedy masterminded the artwork from their London headquarters.
Canadian National Logo
Allan Fleming conceived and designed his famous logo for the Canadian National Railway Company back in 1959. People have since dubbed it the ‘worm’ logo, a seemingly unflattering moniker that refers to CN, the seamlessly conjoined pair of two letters.
London Underground Logo
Some logos make their instant debut, take hold, spreads in recognition, and goes on to outlive and immortalize even itself. Take Edward Johnston’s 1919 rendering of the logo for the London Underground which has been adapted or appropriated across the world and has even been dubbed as a symbol of London itself.
British Steel Logo
British Steel logo serves as a perfect case study in just this kind of perfect juxtaposition. Design enthusiast have long observed and appreciated its contrasting yet unified qualities.
A Bull In The Autoshop
The Lamborghini Logo Bravado, Luxury & Speed The Lamborghini logo, sometimes a bit of unabashed, on-the-nose bravado is all that a product calls for in order to send it into next-level of prestigious acclaim. Lamborghini certainly occupies a singular spot within the pantheon of legendary…
Milton Glaser. The American graphic designer with a great big heart.
I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…
Pirelli Logo
A detail as simple as an elongated “P” suggested motion and speed and maybe even a subconscious ‘varoom’ sound. By forming a roof over the brand name’s other letters, the modified “P” also rendered the word “Pirelli” more visually compact and car-like.
FedEx Logo
Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.