Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Pixar. New movie, different logo. Sometimes.
Pixar. New movie, different logo. Sometimes. Pixar. It just sounds like it’s meant to. Futuristic, professional, in a world of its own. And indeed, it is all of these things. After all, it released the world’s first ever computer generated (CGI) film, Toy Story. Once…
Creative Insight, Logo Design, Typography
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.
Pan Am. An American Dream That Never Really Took Off
But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’
Taking “Just Add Water” To A Whole New Level
Design studio called Form Us With Love and they are based in Sweden. Developed is a sustainable personal care item. The product, named FORGO, is a powder that contains a total of six ingredients.
Burger King Mouldy Whopper Ad
The Mouldy Whopper ad, which expands to print advertising as well, was the work of a trio of ad agencies including David Miami, Publicis and INGO Stockholm.
The Ubiquitous Batman Logo
The original Batman logo was a simple bat. And as a superhero, he and his bat were well liked. So much so that in 1940 he was given his own series, which spawned a new, slightly more detailed symbol.
Sweet dreams. Made by Eames.
So what’s so great about the Eames Lounge Chair? Why does it deserve so much praise and adoration? Why does it remain in the upper echelons of zillions of pieces of furniture out there.
In Iceland, Nature Is Stronger Than You
The project was taken care of by Design Group Italia with interiors requiring a collaborative effort with Basalt Architects of Iceland.
SuperBowl Jeep Ad Introduces An eBike
Jeep did not disappoint in their ad promoting the new Jeep Gladiator Pickup Truck. In the spot is actor Bill Murray reprising his role from the 1993 movie “Groundhog Day.”
As If Skittles Weren’t Weird Enough Already
It’s an iconic tagline for sure. Whenever someone utters the words “Taste The Rainbow” you should instantly think of these round little, colourful and chewy candies.
McDonald’s Now Using Stacks Of Words On Billboards
McDonald’s Now Using Stacks Of Words On Billboards It is an interesting concept. McDonald’s has rolled out a new ad campaign that proves how powerful the brand is without the Golden Arches. It’s minimalism to the extreme. One billboard has just five words stacked in…
Koala Shaped Soap To Bring New Hope
Koala Shaped Soap To Bring New Hope Lush has just released a new product that is sure to clean up – in the animal charity department, that is. Called All The Wild Things, this limited-edition bar of soap is not your ordinary bar of soap….
Turtles Under Threat
Greenpeace Knows Slow And Steady Wins The Race Greenpeace is still a force to be reckoned with. The group’s history dates back to a protest near Vancouver, British Columbia in 1969. They currently have offices in over 39 countries that prove environmental activism is alive…
Laurence King’s Self-help Career Cards
Your Future Is In The Cards January brings out a lot of different things. Typically they revolve around ways to help you keep those New Year’s Resolutions you made. For some of us, our job or career gets connected to a desire to make a…
VW Retires The Beetle With Beatles Soundtrack
VW Retires The Beetle With Beatles Soundtrack Happy New Year and thanks for the memories is the basic theme in the new Volkswagen ad that celebrates the history of a model that was discontinued in 2019. It’s an interesting way to close a chapter in…
Beer Ad Leaves Bond Shaken And Stirred
Beer Ad Leaves Bond Shaken And Stirred It is refreshing to see some big-name products shifting back to mini-movie-style advertising. Beer giant Heineken takes advantage of the April release of a new James Bond film by using good ole 007 in their latest spot. Daniel…
Apple Chinese New Year Ad
Apple Uses Own Product To Produce New Promo Video The iPhone 11 Pro is the newest in a long line of Apple iPhones. They are called Smartphones for a reason and Apple proves this with a newly-produced eight-minute film launched in time for Chinese New…
Creative Animation Explores A Hot Topic
Creative Animation Explores A Hot Topic The Australian bushfire crisis provides the backdrop for a clever piece of animation created by Darcy Prendergast. Prendergast, who has created music videos for Green Day, Gotye and Aloe Blacc, wrote, directed and animated the short in association with…