Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Penguin Logo
As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”
British Rail Logo
Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.
Not Juventus. Or Juve. Just ‘J’.
The sharp-edged letter J logo was launched with an ambitious plan that goes ‘beyond football’. And if you think that’s a little pompous you should see the black and white movie-trailer-style video that launches the campaign.