As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”
Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.
The sharp-edged letter J logo was launched with an ambitious plan that goes ‘beyond football’. And if you think that’s a little pompous you should see the black and white movie-trailer-style video that launches the campaign.