Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
FedEx Logo
Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.
Penguin Logo
As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”
British Rail Logo
Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.
Ferrari Logo
Ferrari. It’s more than just another Italian sports car or brand. It’s an icon. No matter if you’re cruising southern California or watching popular rap videos with very bouncy and “bootyful” ladies, you’re bound to see a sleek and stylish Ferrari at some point.
BT Logo
The Newly Revealed BT Logo Put’s The Capital Letter “M” In Minimalism (And No It’s Definitely Not Pretty)
Toblerone Logo
Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
The UNIQLO Logo Designed By Kashiwa Sato
I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.
WWF Logo
The original sketches were produced by Gerald Watterson, a British artist who also happened to be an environmentalist. His sketches paved the way for one of the founders, Sir Peter Scott, to draw the first WWF panda logo.
Personal Logos of the Top 4 In Men’s Tennis
Personal Logos of the Top 4 In Men’s Tennis Have you ever considered having your own logo? I’m talking about outside of business – a personal logo. Well, as it turns out, they are not as rare as they may appear. In fact, the world…
The North Face Logo
The North Face Logo I am a huge fan of logos and brands that have hidden meanings or inspirations in them. One such example is The North Face logo. This is a well-known North American brand that was founded in 1966 in the San Francisco….
Netflix Sans
Netflix Sans As a Designer I spend a lot of time working with fonts. I have some personal favourites and I have some I would use just sparingly. Because fonts have a huge role to play in branding, the right choice has to take careful…
Not Juventus. Or Juve. Just ‘J’.
The sharp-edged letter J logo was launched with an ambitious plan that goes ‘beyond football’. And if you think that’s a little pompous you should see the black and white movie-trailer-style video that launches the campaign.
I Love NY Logo By Milton Glaser
I Love NY Logo By Milton Glaser The year was 1977. New York City went dark. It was the result of the city power grid sustaining two lightning bolts in the evening of July 13. By the end of the night – while the city…
Playboy Logo
Simple, yet sophisticated. Dynamic, yet cute. Iconic in each and every way. That’s how I view the Playboy logo. It’s one of those highly recognisable logos that can be identified in a glance and without the assistance of wordmarks. You probably already know that the…
Mont Blanc Logo
The logo that the company uses sits at the top of each pen and has a white star-shape that apparently resembles either a snowy mountain top or a bird splat.