Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Remember, It’s Just Dunkin’
The Sweet Logo Transition of Dunkin’ Donuts Remember, It’s Just Dunkin’ For the uninitiated, Dunkin’ Donuts is no longer Dunkin’ Donuts, but simply: Dunkin’. If the decision strikes people as odd — why would a chain store famous for its endless donut varieties distance itself…
Mercedes, Meet Benz
Mercedes, Meet Benz: A Brief History of The Mercedes-Benz Logo The Fight For World Domination The universally recognisable Mercedes-Benz logo, with its compass-like three-pointed star and the Romanesque laurel wreath that surrounds it, grew out of a surprisingly aggressive company philosophy — one centred on…
The Creative Force Behind The Iconic BMW Logo
BMW Logo From Aircraft To Automobile The Creative Force Behind The Iconic Driving Machine Logo That Is: BMW Most people on the street could easily identify any model of coveted BMW from any lineup of cars. But could that same sample of average people actually…
Qatar FIFA World Cup Logo 2022
Primed For The World Spotlight Design Studio Unlock worked with FIFA to create the new World Cup Qatar 2022 logo, which celebrates the 8 stadiums, as well as the traditional woollen shawls. FIFA, the organization that serves as the worldwide governing board for international competitive…
Krating Daeng – A Bull of a Different Colour
Red Bull Logo The Genesis of An Energy-Fueled Empire The Red Bull brand openly seeks to populate its fold with artists, athletes, stunt doubles, speed junkies, the whole range of energy-fueled brand ambassadors who beckon consumers to embrace a charged life. But it’s not only…
The Most Famous Grunge Cover Of All Time? Nevermind.
A watertight idea for one of the best album covers of all time. Nirvana will be predominantly remembered for two things. Kurt Cobain’s untimely suicide and their second studio album, Nevermind. But to many, particularly non-Nirvana fans, Nevermind will most likely be remembered for its…
Woolmark Logo
That famous knot-like flourish that debuted in 1963 and has now garnered enough fame to earn its own name — is the praised symbol of the International Wool Secretariat.
Deutsche Bank logo
Deutsche Bank logo It All Started With a Simple Contest Nothing like a good old-fashioned contest to open the door to your bank’s new brand identity. Trust your fate to the hands of the world’s best marketing designers, pit them against each other — then…
Tate Logo
The Tate logo seen across the UK and the world, is created to convey a unified and overlapping museum experience in a single graphic that is itself, a readable work of art.
Formula 1 Logo
The new F1 logo tactfully pays homage to Wong’s original. It carefully steers F1 into the future while maintaining a full embrace of its past. Richard Turley’s marketing team at Wieden+Kennedy masterminded the artwork from their London headquarters.
Byron Hamburger Logo
Forming part of a broader aesthetic overhaul at UK restaurant chain Byron, a new logo “seats” the titular letters of the brand around a rectangular frame symbolising a table round which customers may gather.
Canadian National Logo
Allan Fleming conceived and designed his famous logo for the Canadian National Railway Company back in 1959. People have since dubbed it the ‘worm’ logo, a seemingly unflattering moniker that refers to CN, the seamlessly conjoined pair of two letters.
Michelin Man Logo
Michelin Man Logo Logo Personification – Simplified So much advertising ends up forgotten, with no lasting impact. Discarded, lost to the winds of time — once a company’s shifted focus, doesn’t that much-loved campaign from last quarter now feel like an ancient relic of bygone…
London Underground Logo
Some logos make their instant debut, take hold, spreads in recognition, and goes on to outlive and immortalize even itself. Take Edward Johnston’s 1919 rendering of the logo for the London Underground which has been adapted or appropriated across the world and has even been dubbed as a symbol of London itself.
British Steel Logo
British Steel logo serves as a perfect case study in just this kind of perfect juxtaposition. Design enthusiast have long observed and appreciated its contrasting yet unified qualities.
A Bull In The Autoshop
The Lamborghini Logo Bravado, Luxury & Speed The Lamborghini logo, sometimes a bit of unabashed, on-the-nose bravado is all that a product calls for in order to send it into next-level of prestigious acclaim. Lamborghini certainly occupies a singular spot within the pantheon of legendary…
McDonald’s Fries Tell No Lies
Created by the clever minds at TBWA/Paris, fries tell no lies when they point you in the direction of the nearest Mickey D’s. And that’s precisely what they do, although the fries in the billboards take on the shape of bright yellow lines on an equally brightly-coloured billboard.
Milton Glaser. The American graphic designer with a great big heart.
I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…