My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Designer Gives Nod To Previous Work With Seoul Project
If you get a feeling that you’ve either already been at the Louis Vuitton Maison Soeul or sense you’ve seen this before, that isn’t entirely an accident.
VW Retires The Beetle With Beatles Soundtrack
VW Retires The Beetle With Beatles Soundtrack Happy New Year and thanks for the memories is the basic theme in the new Volkswagen ad that celebrates the history of a model that was discontinued in 2019. It’s an interesting way to close a chapter in…
Beer Ad Leaves Bond Shaken And Stirred
Beer Ad Leaves Bond Shaken And Stirred It is refreshing to see some big-name products shifting back to mini-movie-style advertising. Beer giant Heineken takes advantage of the April release of a new James Bond film by using good ole 007 in their latest spot. Daniel…
Apple Chinese New Year Ad
Apple Uses Own Product To Produce New Promo Video The iPhone 11 Pro is the newest in a long line of Apple iPhones. They are called Smartphones for a reason and Apple proves this with a newly-produced eight-minute film launched in time for Chinese New…
Building Renovation Exposes Historic Past For Tasou Associates
Tasou Associates of London stumbled upon a gold mine of sorts. Tasked with converting an abandoned warehouse into office space, after previous attempts had failed, led to an amazing discovery.
Minimal Angelot Patisserie By Say Architects
Say Architects took what would normally be considered disadvantages and used them as a connecting thread to a concept that has turned Angelot Patisserie into a popular shop.
The Exchange Makeover In Darling Square Is More Daring Than Darling
The Exchange is a six-story civic centre located in the neighbourhood of Darling Square. Darling Square is on the western outskirts of Sydney, Australia’s central business district of Darling Harbour.
Creative Animation Explores A Hot Topic
Creative Animation Explores A Hot Topic The Australian bushfire crisis provides the backdrop for a clever piece of animation created by Darcy Prendergast. Prendergast, who has created music videos for Green Day, Gotye and Aloe Blacc, wrote, directed and animated the short in association with…
Game Not Over For These New Royal Mail Stamps
Game Not Over For These New Royal Mail Stamps The screen of death with the words “GAME OVER” won’t be featured in this new set of stamps celebrating retro video games of the past. The Royal Mail series features games you will recognise if you…
Vogue Italia Draws The Line
Vogue Italia Draws A New Start To The New Year It’s a fashion magazine and like any you would see at the supermarket checkout they all scream for your attention. You know, the photoshopped-to-perfection front cover, glossy pages with sexy, slinky models displaying the latest…
Dracula BBC Billboards Are Big, Bad and Creepy
Dracula BBC Billboards Are Big, Bad and Creepy The television series “Dracula” pushes the envelope from Bram Stoker’s gothic novel. As a result, it also inspired the marketing team at BBC Creative to step out of the box and take a stab at developing a…
Canadian Ad Agency Puts The White In A Winter Wunder-Land
Canadian Ad Agency Puts The White In A Winter Wunder-Land There’s one thing Canadians know about Christmastime – it typically involves a fair amount of snow and advertising. But for a pair of partners in a small ad agency based in Halifax, Nova Scotia, ‘tis…