Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Inter Miami Bends It Like Beckham With A New Logo
The Inter Miami logo is an interesting mixture of colours and graphics. The primary colour is around the black background that contains two great white herons as the focal point in the centre.
The Wolves Kick Off A New Brand
The Wolverhampton Wanderers FC, known locally as just the Wolves, has had a glorious season. The team took the Championship and earned a promotion to the Premier League.
Branding, Fashion, Logo Design
Tiger of Sweden Logo
Tiger of Sweden Logo – This Tiger Goes Back To The Roaring Twenties | The well-known product line recently unveiled a re-branding. The Tiger of Sweden logo that had been in use had the face of a tiger sitting above a serif font.
AC/DC Logo
The inspiration came from their sister Margaret. She saw the letters “AC/DC” on a label on a sewing machine. The letters are abbreviations for the terms “alternating current/direct current” and what could be more appropriate for such an electrifying hard rock band?
Rolex Logo
The Rolex logo has been dissected frequently by those who feel there is a hidden meaning or two buried within the design. The five points of the crown could represent the five fingers of a hand.
Toblerone Logo
Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
Creative Insight, Graphic Design
Bird’s Eye View – Looking Down On Football Stadiums
Although they probably didn’t think about it in the beginning, London design studio Planning Unit scored big with a little idea. Originally conceived by the company’s co-founder Jeff Knowles.
Advertising, Creative Insight, Photography
Greenpeace Plastic Straw Campaign
If you have started to notice that plastic drink straws are disappearing from the places you frequent for a cold beverage, there is a good reason for that.
Wakino Ad Company Renting Advertising Space on Armpits
Wakino has come up with a unique way to get advertising into your face during your daily subway commute to and from work. It involves beautiful models, advertising decals and armpits.
Creative Insight, Graphic Design
Nelson Mandela Banknotes
You’d be hard pressed to name a South African who has had a larger global impact than Nelson Mandela. So, it only makes sense that in order to mark the centenary of his birth that the country he was born in marked it with a celebration in money.
Starbucks Logo
Starbucks was established in Seattle, Washington in 1971. From the very beginning, the business had a logo that depicted a twin-tailed mermaid – known as a siren in Greek mythology – as the branding image of the store that sold “coffee, tea and spice.” Over the years the siren got toned down slightly but never lost her appeal.
The Sound Idea Behind Sebastian Vettel’s Helmet Design
F1 racer Sebastian Vettel contacted illustrator Christoph Niemann to see if he was interested in creating a visual design – a branding of sorts – on a race car helmet. Niemann did what I probably would have as well. He went to Berlin to watch Vettel run some laps in a pre-season test run.
Setting The Pace – The Tour de France Logo
I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.
The UNIQLO Logo Designed By Kashiwa Sato
I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.
Lacoste Logo
French tennis legend Rene Lacoste was The Alligator long before that highly-recognised logo started to appear on clothing. In fact, I’m a bit ahead of myself here. Let’s back up a little. The year was 1923.
Spyder Logo
It all started in 1977 when Canadian David Jacobs toured the ski race circuit with his two boys. He noticed that at the time, there was just one brand of ski sweater on the market and he knew he could produce a better product.
WWF Logo
The original sketches were produced by Gerald Watterson, a British artist who also happened to be an environmentalist. His sketches paved the way for one of the founders, Sir Peter Scott, to draw the first WWF panda logo.
Apple Pizza Box
So when I first heard that Apple has ‘invented’ their own pizza box the first thing I envisioned was your standard square pizza box.