My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Bialetti Logo
By 1958, the Bialettis were looking for a trademark logo that could encapsulate their brand and unite the various Bialetti product lines under one iconic insignia. But what, or who, could this image be based around?
Gold’s Gym logo. Worth Its Weight In Gold, And Then Some
The Gold’s Gym logo, which also became synonymous with Arnold Schwarzenegger in the 1975 movie Pumping Iron, is as popular today as it was back in the seventies.
Coca-Cola Logo
The Birth of the Legendary Coca-Cola Logo A True Love For The Letter C John Stith Pemberton lucked out big time by hiring Frank Mason Robinson as his bookkeeper. Not only was this employee Pemberton’s a number – minded man with deft accounting skills, he…
Remember, It’s Just Dunkin’
The Sweet Logo Transition of Dunkin’ Donuts Remember, It’s Just Dunkin’ For the uninitiated, Dunkin’ Donuts is no longer Dunkin’ Donuts, but simply: Dunkin’. If the decision strikes people as odd — why would a chain store famous for its endless donut varieties distance itself…
Mercedes, Meet Benz
Mercedes, Meet Benz: A Brief History of The Mercedes-Benz Logo The Fight For World Domination The universally recognisable Mercedes-Benz logo, with its compass-like three-pointed star and the Romanesque laurel wreath that surrounds it, grew out of a surprisingly aggressive company philosophy — one centred on…
The Creative Force Behind The Iconic BMW Logo
BMW Logo From Aircraft To Automobile The Creative Force Behind The Iconic Driving Machine Logo That Is: BMW Most people on the street could easily identify any model of coveted BMW from any lineup of cars. But could that same sample of average people actually…
Qatar FIFA World Cup Logo 2022
Primed For The World Spotlight Design Studio Unlock worked with FIFA to create the new World Cup Qatar 2022 logo, which celebrates the 8 stadiums, as well as the traditional woollen shawls. FIFA, the organization that serves as the worldwide governing board for international competitive…
Krating Daeng – A Bull of a Different Colour
Red Bull Logo The Genesis of An Energy-Fueled Empire The Red Bull brand openly seeks to populate its fold with artists, athletes, stunt doubles, speed junkies, the whole range of energy-fueled brand ambassadors who beckon consumers to embrace a charged life. But it’s not only…
3 Reasons Your Blog is Missing the Mark
3 Reasons Your Blog is Missing the Mark You’ve done all the right things when it comes to setting up your business and you’ve ticked all the right boxes but there’s one element that eludes you and that’s nailing one vital piece of your business…
The Most Famous Grunge Cover Of All Time? Nevermind.
A watertight idea for one of the best album covers of all time. Nirvana will be predominantly remembered for two things. Kurt Cobain’s untimely suicide and their second studio album, Nevermind. But to many, particularly non-Nirvana fans, Nevermind will most likely be remembered for its…
Woolmark Logo
That famous knot-like flourish that debuted in 1963 and has now garnered enough fame to earn its own name — is the praised symbol of the International Wool Secretariat.
Deutsche Bank logo
Deutsche Bank logo It All Started With a Simple Contest Nothing like a good old-fashioned contest to open the door to your bank’s new brand identity. Trust your fate to the hands of the world’s best marketing designers, pit them against each other — then…