The Mouldy Whopper ad, which expands to print advertising as well, was the work of a trio of ad agencies including David Miami, Publicis and INGO Stockholm.
Would You Like Some Spores With That?
Fast food chains seem to get the short end whenever food critics start examining the average American diet. Such scrutiny has forced the menus of the most well-known “burger joints” to expand and offer vegan or vegetarian options.
The calories contained in the original Burger King Whopper was a whopping 660 so you can easily understand why fast food is usually the target when nutrition gets tossed around in a conversation. To combat this Burger King has opted to focus on the “real” food they process having dumped a number of the preservatives that once filled their menu.
With the tagline of “The beauty of no artificial preservatives,” BK puts The Whopper on display in a time-lapse video that follows one of the signature burgers from assembly to what it looks like a day or month or so later. As you can imagine, there’s a lot of real mould spores that come out of “real” food when it is left to rot quietly on camera.
The Mouldy Whopper ad, which expands to print advertising as well, was the work of a trio of ad agencies including David Miami, Publicis and INGO Stockholm. If it looks a little on the familiar side, McDonald’s did a similar campaign in 2016 related to what was in their Chicken McNuggets.
Is this a case of imitation being a sincere form of flattery?
That depends on whether or not you go to Burger King for the salad or The Whopper. Well, the new one that is no longer loaded with artificial preservatives, that is.
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