Advertising

Well, in Iceland, things have been brewing. Or more accurately, chilling. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19.

The Mouldy Whopper ad, which expands to print advertising as well, was the work of a trio of ad agencies including David Miami, Publicis and INGO Stockholm.

The project was taken care of by Design Group Italia with interiors requiring a collaborative effort with Basalt Architects of Iceland.

Jeep did not disappoint in their ad promoting the new Jeep Gladiator Pickup Truck. In the spot is actor Bill Murray reprising his role from the 1993 movie “Groundhog Day.”

It’s an iconic tagline for sure. Whenever someone utters the words “Taste The Rainbow” you should instantly think of these round little, colourful and chewy candies.

McDonald’s Now Using Stacks Of Words On Billboards It is an interesting concept. McDonald’s has rolled out a new ad campaign that proves how powerful the brand is without the Golden Arches. It’s minimalism to the extreme. One billboard has just five words stacked in…

Greenpeace Knows Slow And Steady Wins The Race Greenpeace is still a force to be reckoned with. The group’s history dates back to a protest near Vancouver, British Columbia in 1969. They currently have offices in over 39 countries that prove environmental activism is alive…

VW Retires The Beetle With Beatles Soundtrack Happy New Year and thanks for the memories is the basic theme in the new Volkswagen ad that celebrates the history of a model that was discontinued in 2019. It’s an interesting way to close a chapter in…

Beer Ad Leaves Bond Shaken And Stirred It is refreshing to see some big-name products shifting back to mini-movie-style advertising. Beer giant Heineken takes advantage of the April release of a new James Bond film by using good ole 007 in their latest spot. Daniel…

Apple Uses Own Product To Produce New Promo Video The iPhone 11 Pro is the newest in a long line of Apple iPhones. They are called Smartphones for a reason and Apple proves this with a newly-produced eight-minute film launched in time for Chinese New…

Dracula BBC Billboards Are Big, Bad and Creepy The television series “Dracula” pushes the envelope from Bram Stoker’s gothic novel. As a result, it also inspired the marketing team at BBC Creative to step out of the box and take a stab at developing a…

Created by the clever minds at TBWA/Paris, fries tell no lies when they point you in the direction of the nearest Mickey D’s. And that’s precisely what they do, although the fries in the billboards take on the shape of bright yellow lines on an equally brightly-coloured billboard.

Competition is good for business, right? Well, the ongoing burger feud has been taken to the next level thanks to new technology. Here’s the deal, you download the Burger King app onto your smartphone. Then you go to your nearest McDonald’s and order a Whopper for a penny.

Nike has never been afraid to push the envelope. However, one of the things they have always attempted to do with their ongoing “Just Do It”

Nebraska Tourism Campaign Cuts To The Quick – Let’s face it, the whole point behind a good slogan is to get your product or service noticed.

If you have started to notice that plastic drink straws are disappearing from the places you frequent for a cold beverage, there is a good reason for that.

Wakino has come up with a unique way to get advertising into your face during your daily subway commute to and from work. It involves beautiful models, advertising decals and armpits.

I’ve already written about the problem UK KFC restaurants faced earlier this year when they ran out of chicken. I know, a fast food restaurant that built their brand around chicken is well, several pieces short of a bucket when the supply dries up. That…