Advertising

Nike has never been afraid to push the envelope. However, one of the things they have always attempted to do with their ongoing “Just Do It”

Nebraska Tourism Campaign Cuts To The Quick – Let’s face it, the whole point behind a good slogan is to get your product or service noticed.

If you have started to notice that plastic drink straws are disappearing from the places you frequent for a cold beverage, there is a good reason for that.

Wakino has come up with a unique way to get advertising into your face during your daily subway commute to and from work. It involves beautiful models, advertising decals and armpits.

I’ve already written about the problem UK KFC restaurants faced earlier this year when they ran out of chicken. I know, a fast food restaurant that built their brand around chicken is well, several pieces short of a bucket when the supply dries up. That…

Snowbird took that review and used to as if it were a compliment about the insane ski conditions of their little piece of snow-covered rock.

You know how the simple principle of ‘less is more’ works in marketing, right? Essentially, you are making a huge splash about something significant with a minimal amount of effort. In advertising – and print advertising, in particular – sometimes you have to been extremely…

What would you do if the single product you sell and depend solely on for your revenue stream suddenly runs out? It’s the last thing any entrepreneur ever wants to have to deal with. A loss of inventory in the supply chain can spell disaster….

What was the first thing that came to mind when you read the words ‘Golden Arches?’ If American fast-food giant McDonald’s flashed before your eyes, then you and I are on the same page.

Wigan Little Theatre. The iconic live theatre underwent a major facelift in 1989. The stage is just 540 square feet in size, which likely explains the word ‘little’ in the facility’s name.