Burger King’s deliciously retro new logo.
BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…
Mavimatt. Pleased to be your partner.
Mavimatt. A name that’s out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session you’ll undoubtedly…
2020. The year Playstation became play-stations.
2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…
Creative Insight, Logo Design, Packaging
Cadbury’s and Bulletproof. That’s a wrap.
Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…
Amazon Goes Electric
If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.
Creative Insight, Logo Design, Typography
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.
Sweet dreams. Made by Eames.
So what’s so great about the Eames Lounge Chair? Why does it deserve so much praise and adoration? Why does it remain in the upper echelons of zillions of pieces of furniture out there.
Creative Insight, Film, Typography
Wood Type Letterpress Is Back. No Joke.
Joker. A movie with a simply beautiful beat-up logo. Wood type letterpress is back. No joke. A book can’t be judged by its cover, just in the same way that a movie can’t be judged by its logo. Or can it? Some of the best…
It All Began With Paul Rand
Master of design. Mastermind of the corporate logo. Logos come and go. If lucky, some hang around for a number of years, while others are continually updated and evolve with the times. Some are scrapped and revamped in the hope they’ll perform better next time…
Bringing AC Milan Back To Life Through A Beating Heart
A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…
Creative Insight, Film, Graphic Design
Life And Saul Of The Party
Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.
Milton Glaser. The American graphic designer with a great big heart.
I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…
The North Face Logo
The North Face Logo I am a huge fan of logos and brands that have hidden meanings or inspirations in them. One such example is The North Face logo. This is a well-known North American brand that was founded in 1966 in the San Francisco….