Creative Insight

BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…

Mavimatt. A name that’s out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session you’ll undoubtedly…

2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…

It’s not easy packing up all your things and moving across town or to a new city. Not only is it a lot of work, but once you get everything into your new living space, where did you pack the kitchen utensils, and are you…

Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…

Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…

If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.

The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.

So what’s so great about the Eames Lounge Chair? Why does it deserve so much praise and adoration? Why does it remain in the upper echelons of zillions of pieces of furniture out there.

Joker. A movie with a simply beautiful beat-up logo. Wood type letterpress is back. No joke. A book can’t be judged by its cover, just in the same way that a movie can’t be judged by its logo. Or can it? Some of the best…

Be enlightened by the Dark Side of the Moon album cover For those of you who like the Floyd, Dark Side of the Moon marked the peak of their musical success. Rolling Stone, among many others, rated it their best album ever – and most…

The Banana That’s Still Ripe After 50 Years. The Velvet Underground And Nico Album Cover It’s that album cover with the banana on it. If you like music it’s practically a given you’ll know what I’m referring too. After all (ok, debatable), it’s the most…

The Beatles Most Celebrated Album Celebrates 50 Years Abbey Road Album Cover They made it the world’s most famous zebra crossing. And one of the most famous sites in London. I am, of course, referring to the Abbey Road album cover, one of the most…

Master of design. Mastermind of the corporate logo. Logos come and go. If lucky, some hang around for a number of years, while others are continually updated and evolve with the times. Some are scrapped and revamped in the hope they’ll perform better next time…

A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…

Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.

A watertight idea for one of the best album covers of all time. Nirvana will be predominantly remembered for two things. Kurt Cobain’s untimely suicide and their second studio album, Nevermind. But to many, particularly non-Nirvana fans, Nevermind will most likely be remembered for its…

I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…