Creative Insight

Master of design. Mastermind of the corporate logo. Logos come and go. If lucky, some hang around for a number of years, while others are continually updated and evolve with the times. Some are scrapped and revamped in the hope they’ll perform better next time…

A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…

Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.

A watertight idea for one of the best album covers of all time. Nirvana will be predominantly remembered for two things. Kurt Cobain’s untimely suicide and their second studio album, Nevermind. But to many, particularly non-Nirvana fans, Nevermind will most likely be remembered for its…

Created by the clever minds at TBWA/Paris, fries tell no lies when they point you in the direction of the nearest Mickey D’s. And that’s precisely what they do, although the fries in the billboards take on the shape of bright yellow lines on an equally brightly-coloured billboard.

I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…

Competition is good for business, right? Well, the ongoing burger feud has been taken to the next level thanks to new technology. Here’s the deal, you download the Burger King app onto your smartphone. Then you go to your nearest McDonald’s and order a Whopper for a penny.

It was 20 years ago today… Well, 52 actually. Sgt. Pepper’s Lonely Hearts Club Band Album Cover 52 years ago today, Sergeant Pepper taught the band to play… And more than half a century after its release, The Beatles’ eighth studio album, Sgt. Pepper’s Lonely…

Called ‘Wrappers Delight’ you get exactly as you would expect. It is a 240 page book featuring hundreds of wrappers, packets and other marketing objected that have been carefully photographed and reproduced for your pleasure.

There is no doubt that the average McDonald’s restaurant is filled with worker bees. However, in this miniature version of the iconic eatery you would be telling the truth. Of course, there would also be drone bees and a single queen bee.

While the shift towards digital sales has reduced their cultural impact in recent years, the artwork used on CD albums once formed the most iconic images in popular culture. Throughout the 1970s and 1980s, Roxy Music’s designs were among the hottest on the market. Over…

Such a lovely place, such a lovely place. Not. Rarely does an album cover become more famous than the band itself. But this could be said about The Eagles’ 1976 album Hotel California. Their fifth studio album was not just their best-selling, but one of…