Logo Design

Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.

As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”

Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.

Ferrari. It’s more than just another Italian sports car or brand. It’s an icon. No matter if you’re cruising southern California or watching popular rap videos with very bouncy and “bootyful” ladies, you’re bound to see a sleek and stylish Ferrari at some point.

The Newly Revealed BT Logo Put’s The Capital Letter “M” In Minimalism (And No It’s Definitely Not Pretty)

The Arc’teryx Logo chosen to appear along with the newly altered company name of Arc’teryx was a skeleton of the “Berlin specimen” of the bird. It also happens to be the most complete skeleton of the Archaeopteryx that has been discovered to date.

I love this story. It is basically about a graphic design student who created one of the most iconic logos in the world. However, that was not how it was initially conceived. The story revolves around two main people, the student and an assistant professor who had both met at Portland State University in 1969.

The Inter Miami logo is an interesting mixture of colours and graphics. The primary colour is around the black background that contains two great white herons as the focal point in the centre.

Tiger of Sweden Logo – This Tiger Goes Back To The Roaring Twenties | The well-known product line recently unveiled a re-branding. The Tiger of Sweden logo that had been in use had the face of a tiger sitting above a serif font.

The inspiration came from their sister Margaret. She saw the letters “AC/DC” on a label on a sewing machine. The letters are abbreviations for the terms “alternating current/direct current” and what could be more appropriate for such an electrifying hard rock band?

The Rolex logo has been dissected frequently by those who feel there is a hidden meaning or two buried within the design. The five points of the crown could represent the five fingers of a hand.

Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.

Starbucks was established in Seattle, Washington in 1971. From the very beginning, the business had a logo that depicted a twin-tailed mermaid – known as a siren in Greek mythology – as the branding image of the store that sold “coffee, tea and spice.” Over the years the siren got toned down slightly but never lost her appeal.

I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.

I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.

French tennis legend Rene Lacoste was The Alligator long before that highly-recognised logo started to appear on clothing. In fact, I’m a bit ahead of myself here. Let’s back up a little. The year was 1923.

It all started in 1977 when Canadian David Jacobs toured the ski race circuit with his two boys. He noticed that at the time, there was just one brand of ski sweater on the market and he knew he could produce a better product.

The original sketches were produced by Gerald Watterson, a British artist who also happened to be an environmentalist. His sketches paved the way for one of the founders, Sir Peter Scott, to draw the first WWF panda logo.