My opinion on corporate logo design and brand identity work.
Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.
Ferrari. It’s more than just another Italian sports car or brand. It’s an icon. No matter if you’re cruising southern California or watching popular rap videos with very bouncy and “bootyful” ladies, you’re bound to see a sleek and stylish Ferrari at some point.
I love this story. It is basically about a graphic design student who created one of the most iconic logos in the world. However, that was not how it was initially conceived. The story revolves around two main people, the student and an assistant professor who had both met at Portland State University in 1969.
The inspiration came from their sister Margaret. She saw the letters “AC/DC” on a label on a sewing machine. The letters are abbreviations for the terms “alternating current/direct current” and what could be more appropriate for such an electrifying hard rock band?
Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
Starbucks was established in Seattle, Washington in 1971. From the very beginning, the business had a logo that depicted a twin-tailed mermaid – known as a siren in Greek mythology – as the branding image of the store that sold “coffee, tea and spice.” Over the years the siren got toned down slightly but never lost her appeal.