Logo Design

The Tate logo seen across the UK and the world, is created to convey a unified and overlapping museum experience in a single graphic that is itself, a readable work of art.

The new F1 logo tactfully pays homage to Wong’s original. It carefully steers F1 into the future while maintaining a full embrace of its past. Richard Turley’s marketing team at Wieden+Kennedy masterminded the artwork from their London headquarters.

Forming part of a broader aesthetic overhaul at UK restaurant chain Byron, a new logo “seats” the titular letters of the brand around a rectangular frame symbolising a table round which customers may gather.

Allan Fleming conceived and designed his famous logo for the Canadian National Railway Company back in 1959.  People have since dubbed it the ‘worm’ logo, a seemingly unflattering moniker that refers to CN, the seamlessly conjoined pair of two letters.

Michelin Man Logo Logo Personification – Simplified So much advertising ends up forgotten, with no lasting impact. Discarded, lost to the winds of time — once a company’s shifted focus, doesn’t that much-loved campaign from last quarter now feel like an ancient relic of bygone…

Some logos make their instant debut, take hold, spreads in recognition, and goes on to outlive and immortalize even itself. Take Edward Johnston’s 1919 rendering of the logo for the London Underground which has been adapted or appropriated across the world and has even been dubbed as a symbol of London itself.

British Steel logo serves as a perfect case study in just this kind of perfect juxtaposition. Design enthusiast have long observed and appreciated its contrasting yet unified qualities.

LACO Logo The Los Angeles Chamber Orchestra (LACO) is one of the world’s most renowned classical music collectives. But while it’s musical style is steeped in tradition, the organization’s logo was in major need of modernization. Thanks to London & New York-based company BrandPie, LACO…

The Lamborghini Logo Bravado, Luxury & Speed The Lamborghini logo, sometimes a bit of unabashed, on-the-nose bravado is all that a product calls for in order to send it into next-level of prestigious acclaim. Lamborghini certainly occupies a singular spot within the pantheon of legendary…

A detail as simple as an elongated “P” suggested motion and speed and maybe even a subconscious ‘varoom’ sound. By forming a roof over the brand name’s other letters, the modified “P” also rendered the word “Pirelli” more visually compact and car-like.

Ever the experimental professional, Lindon Leader was able to leverage a certain shape created between the custom fonts of the “E” and the “x” to create the perfect symbol embodying the FedEx mantra. That shape was a sleek arrow that, to this day, serves as a perfect reminder of the forward motion the brand continually strives for.

As Edward Young, the bird’s original designer reflects on the choice of a penguin as the mascot and brand name for one of the world’s most powerful publishing houses, “It was the obvious answer, a stroke of genius.”