My opinion on corporate logo design and brand identity work.

Personal Logos of the Top 4 In Men’s Tennis
Personal Logos of the Top 4 In Men’s Tennis Have you ever considered having your own logo? I’m talking about outside of business – a personal logo. Well, as it turns out, they are not as rare as they may appear. In fact, the world…

Rolling Stones Logo
Rolling Stones Logo What does the iconic Rolling Stones big mouth, lips and tongue logo have in common with band frontman Mick Jagger? I’ll let you think about it for a moment. It was back in April 1970 when Royal College of Art student John…

The North Face Logo
The North Face Logo I am a huge fan of logos and brands that have hidden meanings or inspirations in them. One such example is The North Face logo. This is a well-known North American brand that was founded in 1966 in the San Francisco….

Not Juventus. Or Juve. Just ‘J’.
The sharp-edged letter J logo was launched with an ambitious plan that goes ‘beyond football’. And if you think that’s a little pompous you should see the black and white movie-trailer-style video that launches the campaign.

I Love NY Logo By Milton Glaser
I Love NY Logo By Milton Glaser The year was 1977. New York City went dark. It was the result of the city power grid sustaining two lightning bolts in the evening of July 13. By the end of the night – while the city…

Playboy Logo
Simple, yet sophisticated. Dynamic, yet cute. Iconic in each and every way. That’s how I view the Playboy logo. It’s one of those highly recognisable logos that can be identified in a glance and without the assistance of wordmarks. You probably already know that the…

Mont Blanc Logo
The logo that the company uses sits at the top of each pen and has a white star-shape that apparently resembles either a snowy mountain top or a bird splat.