Aussie Mint Hopes Donation Dollar Becomes Habit Forming During the COVID-19 pandemic, charities have experienced a severe hit along with the rest of us. However, a plan created by Saatchi & Saatchi Melbourne should put the donation bug right into the hands and pockets of…
Aussie Mint Hopes Donation Dollar Becomes Habit Forming
During the COVID-19 pandemic, charities have experienced a severe hit along with the rest of us. However, a plan created by Saatchi & Saatchi Melbourne should put the donation bug right into the hands and pockets of millions of Aussies at a time when charities are hurting the most.
Launched September 5, International Charity Day, the Australian Mint released the world’s first-ever “Donation Dollar.” It is legal tender that can be used to buy goods as any other Australian Dollar is used for. But the idea with this coin is to act as a reminder to Aussies that they can do something good for someone else just by donating that coin (and more money, if so desired) to a local charity.
The concept has the complete support of the Community Council of Australia (CCA) which is a collective of over 50,000 charitable organizations.
Royal Australian Mint executive general manager Mark Cartwright says the mint has been working with Saatchi & Saatchi for over two years to put together this innovative approach to charity.
“We do hope that the Donation Dollars act as a gentle reminder that as individuals we have the power to help those that are doing it tough.”
The mint pressed enough Donation Dollars so that there would be one for every Aussie which would result in millions of the coins in circulation. Should each Australian resident donate one Donation Dollar a month, that would generate $3-billion for charities. And who wouldn’t want to be part of such a feel-good act during a pandemic?
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