Ah, yes. France is for lovers, right? Well, if you drive a high-end vehicle that you keep spotless inside and out, this new Burger King ad campaign may make you cringe. Or it may remind you of that one night with that special someone and…
Ah, yes. France is for lovers, right? Well, if you drive a high-end vehicle that you keep spotless inside and out, this new Burger King ad campaign may make you cringe. Or it may remind you of that one night with that special someone and a trip to the BK drive-thru before (or after).
Paris ad agency Buzzman created these stories with photos that have no dialogue and just a Burger King logo and the tagline of “Bienvenue aux impatience” which translates literally to “Welcome to impatience.” Coupled with the photos, you start to think something more than a casual trip to the nearest Burger King drive-thru happened here.
One photo features an oily smear on the steering wheel from a mayo-covered hand. Another shows a gearshift that has what looks like burger grease on it. One more has tomato bits and lettuce on a floor mat.
The photos almost resemble high-def crime scene shots where clues are featured in a setting that even a bad gumshoe could connect the dots to and come up with a reasonable theory. It all makes sense.
The French are not well-known to be messy eaters, so you have to wonder why the rush to gobble down a burger and fries before zooming off to who knows where. And that is the beauty of this campaign. It lets your imagination run wild as to what possibly took place during or after the burger.
Make no mistake this is not a car ad.
But it does prove that BK fits into just about any activity that you may need your car for on the spur of the moment.
Although they probably didn’t think about it in the beginning, London design studio Planning Unit scored big with a little idea. Originally conceived by the company’s co-founder Jeff Knowles.