Has Inter Milan taken ‘less is more’ too far? ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…
Has Inter Milan taken ‘less is more’ too far?
‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken this concept too far however; in particular the new Inter Milan branding.
Let’s start by saying what’s clever about the new logo. Design agency, Bureau Borsche, developed the brandmark which incorporates the letters I and M. As a play on Inter Milan – rather than the symbol being a standalone piece, a campaign has been created from the I and M as in I’m. Thus it can act as a preface to almost anything from ‘I M INTER’ to ‘I M THE BEST’ and so on.
I AM JUVENTUS.
Juventus recently updated their badge. It divided opinion among fans at first. But over time it became more loved. The badge is a bold statement, for a bold team – one that has continued to sit in the top three in Serie A for many years. But then so has Inter. So will fans grow to love it more?
The problem with the current badge is that they’ve lost the much-loved, hugely symbolic star and the renowned (particularly the gold) colour combination – a key element of the design. Is it now too simplistic? Some have even said it’s been lazily rendered when compared to previous iterations.
All the same, visit https://bureauborsche.com/. I’M sure you’ll be inspired.
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