Has Inter Milan taken ‘less is more’ too far? ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…
Has Inter Milan taken ‘less is more’ too far?
‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken this concept too far however; in particular the new Inter Milan logo.
Let’s start by saying what’s clever about the new logo. Design agency, Bureau Borsche, developed the brandmark which incorporates the letters I and M. As a play on Inter Milan – rather than the symbol being a standalone piece, a campaign has been created from the I and M as in I’m. Thus it can act as a preface to almost anything from ‘I M INTER’ to ‘I M THE BEST’ and so on.
I AM JUVENTUS.
Juventus recently updated their badge. It divided opinion among fans at first. But over time it became more loved. The badge is a bold statement, for a bold team – one that has continued to sit in the top three in Serie A for many years. But then so has Inter. So will fans grow to love it more?
The problem with the current badge is that they’ve lost the much-loved, hugely symbolic star and the renowned (particularly the gold) colour combination – a key element of the design. Is it now too simplistic? Some have even said it’s been lazily rendered when compared to previous iterations.
All the same, visit https://bureauborsche.com/. I’M sure you’ll be inspired.
Coca-Cola Logo
The Birth of the Legendary Coca-Cola Logo A True Love For The Letter C John Stith Pemberton lucked out big time by hiring Frank Mason Robinson as his bookkeeper. Not only was this employee Pemberton’s a number – minded man with deft accounting skills, he…
British Rail Logo
Gerry Barney encounters a range of responses to his original design for the British Rail. People give it their own nick names and associations, but the logo itself, with its memorable double arrow, has now lasted and persisted for 50 years.
Deutsche Bank logo
Deutsche Bank logo It All Started With a Simple Contest Nothing like a good old-fashioned contest to open the door to your bank’s new brand identity. Trust your fate to the hands of the world’s best marketing designers, pit them against each other — then…