Beer Ad Leaves Bond Shaken And Stirred It is refreshing to see some big-name products shifting back to mini-movie-style advertising. Beer giant Heineken takes advantage of the April release of a new James Bond film by using good ole 007 in their latest spot. Daniel…
Beer Ad Leaves Bond Shaken And Stirred
It is refreshing to see some big-name products shifting back to mini-movie-style advertising. Beer giant Heineken takes advantage of the April release of a new James Bond film by using good ole 007 in their latest spot.
Daniel Craig reprises his role as Bond, James Bond which shows a somewhat different international spy than all of us are used to seeing. Sure, the spot launches into action, set in a historic European setting filled with the usual combo of blue skies and bad guys.
Watching it for the first time you may mistake it for a trailer from the new movie. It’s an honest mistake to make considering the ad is directed by Miles Jay who weaves intrigue, action and a bit of humour into the short spot.
Bond is clearly getting old, very old based on some of the character traits that are revealed as the action unfolds. Bond bumps into people, has to stop to catch his breath and even loses his passport.
At least Batman has a utility belt for his.
When the order is restored, Bond bellies up to a bar and requests…wait for it…an icy cold, Heineken. Hey, who wouldn’t after getting shaken and stirred moments before? Besides, more Americans drink beer than martinis.
It’s a slick, movie-like piece that could push other major brands back to creating ads that have meaning, include recognisable icons and are not nearly as serious as they have been in the past.
We wonder whether or not M would approve.
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