Well, in Iceland, things have been brewing. Or more accurately, chilling. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19.
Icelandtic Promotion Puts A New Spin On Twist ‘N’ Shout!
Let’s face it, there is not a lot of humour in a pandemic. This is especially true if you are a business owner faced with a massive drop in revenue or an employee who has lost your job due to the shutdown of services. There is no doubt that 2020 will be remembered as the Year Everything Got Difficult.
Well, in Iceland, things have been brewing. Or more accurately, chilling. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19. The premise of the Let It Out! promotion is pretty simple.
All you have to do is SCREAM. Oh, and you should either record it or have a friend nearby (physical distancing applies) shooting video of you letting it all out. Then you just have to submit it to the Looks Like You Need Iceland website.
The concept was created by ad agency M&C Saatchi as a way to provide people around the world who have had it up to here with lockdowns, limitations and all other mentally stressing elements that have changed lives since March of this year with an outlet.
For inspiration, think about that horrible home haircut you got the other day or the number of activities you’ve had to cancel this year. Promote Iceland hopes to provide you with the right idea to help you cool off. Their website is full of information that will explain the therapeutic benefits of screaming at the top of your lungs.
For added measure, the website also features wails of frustration representing several locations around the world. It may be painful, but at least the website lets you know that you are far from alone in this somewhat difficult time we are living in this summer.
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