Logo Design and Graphic Design studio in Manchester. We produce professional logos and websites that help you stand out from the competition.Contact Now
Logo Design Manchester
Logos and brands. The very essence of what we’re all about.
We love logo design. We love looking at them, reading about them, analysing them, being wowed by them, often laughing at them, sometimes wishing we thought of it first and being amazed at how some folk get away with the rubbish that they finally get to market.
The best bit about a logo design or even a brand’s identity (we’ll come onto that, as the logo and brand are inextricably linked) is the way it can start as a nothing and ends up as a something truly beautiful. It may start life pre-planned or as an organic scribble on a work book or even a bus ticket. Who knows how it starts – creative inspiration is a wonderful thing.
At the heart of every great brand is a lovely, distinctive logo.
At Toni Marino – logos, brandmarks, insignia, badges, symbols – call them what you will, exist for one of several reasons. And possibly the key reason is that every good brand is held together by its brandmark, or logo. And every brand across the world needs to differentiate itself from each other.
That’s where we come in, we don’t just build (or even strengthen) the brand. We make it look and feel different from the rest. And that’s mainly down to, it’s not just a logo (that’s our first point of the brand’s identity) but we create a unique language that’s communicated across all forms of media. Or a ‘tone of voice’; as copywriters like to call it. OK, I’m going to be a little subjective here, why not? it’s my website after all. Brands are about feelings. How does a particular brand make you feel? What does that feeling mean to you, the consumer? And why do you feel attracted to revisiting that feeling?
Successful brands today are fundamentally based on feelings and emotions. The emotional meaning they hold for people is what gains them respect. Consider the world’s top brands today – Nike, Apple, Amazon… the list goes on. The customer keeps coming back to the brands they love, trust and want to be part of. And sometimes there’s no competition – brands like Nike and Apple are completely different companies. But then again, they are the best of that kind of band. So people keep going back to the best, whatever it sells or offers as a service – especially if they have money to spend.
Logo Design Manchester Studio
At Toni Marino, before embarking on any new branding, or even a single logo design, we get together and:
- Talk about it
- Define it
- Get to the heart of what it means
- The impact it can have on the businesses, and their competition
We’re pretty thorough – and it isn’t just a labour of love (we have bills to pay too).
We thoroughly recommend you get in touch if you want your logo design/branding to stand out from the crowd.
Milano Cortina 2026 Winter Olympics logo Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory. The website, www.milanocortina2026.org, uses Futura…
Has Inter Milan taken ‘less is more’ too far? ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…