If you get a feeling that you’ve either already been at the Louis Vuitton Maison Soeul or sense you’ve seen this before, that isn’t entirely an accident.
Designer Gives Nod To Previous Work With Seoul Project
If you get a feeling that you’ve either already been at the Louis Vuitton Maison Soeul or sense you’ve seen this before, that isn’t entirely an accident. Designer Frank Gehry created the curved roofs – a fixture in traditional Korean architecture – as a nod to his previous billowing sails at the Foundation Louis Vuitton in Paris.
The louvred glass panels serve both an artistic and practical purpose. First, they are intended to give the impression of flight. Secondly, they aid in filtering light throughout the building. The roof itself forms a series of zigzags that result in several private terraces.
The five-storey structure includes interiors created by architect Peter Marino where each floor has a specific theme. The entrance hall features a twelve-metre high ceiling which sets the tone for all the other open spaces within the building. Finishes include white walls, pale wood flooring, and shelving while the smaller private salons have stone finishing to give the appearance of being carved out of the natural surroundings.
Menswear occupies the basement level with womenswear on the first floor. There are also private spaces on the first and second floors with enclosed terraces. Each floor is connected by a floating staircase, again, hinting at flight.
While some of the design features will give customers the déjà vu feeling, the similarities to previous work by the same designers also speaks to their consistencies. After all, if you feel comfortable and welcome in a giant “flying” building, you are likely to spend time there.
Photography: Yong Joon Choi
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