McDonald’s Now Using Stacks Of Words On Billboards It is an interesting concept. McDonald’s has rolled out a new ad campaign that proves how powerful the brand is without the Golden Arches. It’s minimalism to the extreme. One billboard has just five words stacked in…
McDonald’s Now Using Stacks Of Words On Billboards
It is an interesting concept.
McDonald’s has rolled out a new ad campaign that proves how powerful the brand is without the Golden Arches. It’s minimalism to the extreme. One billboard has just five words stacked in a neat pile to one side of the billboard.
If that doesn’t tell you in a glance that somewhere nearby you’ll be able to grab a breakfast at a McDonald’s drive-thru, what will? It’s a risky move but chances are that the brand is so firmly planted in our subconsciousness that the first thing to come to mind should be trying to find the off-ramp.
Created for McDonald’s UK by Leo Burnett, in collaboration with typographer David Schwen, the ad space demonstrates that you don’t always need a photo of a sizzling hot and juicy burger to get someone salivating. Provided you get the right words stacked in the right order.
Oh, and you can’t just do it with any old brand.
The Creative Director at Leo Burnett, Pete Heyes, says that it works simply because McDonald’s is a leader.
“Only a handful of global brands can communicate like this,”
It’s a good point as we have seen McDonald’s do some very creative marketing once they ditched the Clown and Hamburglar and grew up. It is also interesting to note that McDonald’s doesn’t typically go on and on about their products.
We will just have to wait and see how this campaign stacks up against their competition in the fast-food industry.
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