Milano Cortina 2026 Winter Olympics logo Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory. The website, www.milanocortina2026.org, uses Futura…
Milano Cortina 2026 Winter Olympics logo
Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory.
The website, www.milanocortina2026.org, uses Futura as its typeface. As does the logo. Futura may have been designed back in 1927, but its revitalisation makes perfect sense according to the International Olympic Committee’s Milano Cortina 2026 coordination chairwoman, Sari Essayah. Sari states that the font is “influenced by the themes of sport, solidarity and sustainability… It illustrates a dynamic and modern design that reflects the fundamental values of its Olympic and the Paralympic Winter Games…”.
871,000 votes. 169 countries. One clear winner.
At the heart of the Milano Cortina campaign is of course, the logo. The glue that brings the branding together. And its launch couldn’t be more timely. While debate, disagreement and dispute surround the Paris 2024 and LA 2028 Summer Olympic logos, Milan’s 2026 logo is a well-deserved winner. In today’s tumultuous times, we need some positivity. Something that doesn’t stir up yet more heated discussion across social media.
Creative Review states, ‘we await how the Milano and Cortina 2026 logo will be received by the wider public. But at a time when countries around the world have felt battered and isolated by the global pandemic, the Milano Cortina 2026 team’s overriding message of togetherness is one that will likely resonate with many.’
The Milano Cortina 2026 Winter Olympics logo, which is rendered in two colourways (silver for the Olympics and a mix of blue, green and red for the Paralympics), has indeed resonated with the 169 countries that combined to cast over 871,000 votes, which ended in an astounding win of over 75% of the total vote. Italy, the undisputed worthy winner will look on with pride and a feeling of ‘togetherness. A togetherness that the world needs now more than ever before.
Let’s be there together at https://www.milanocortina2026.org/en/