How Effective Plastic Surgery SEO (Search Engine Optimization) For Your Website Will Attract More Patients – For Less CostsContact
How Effective Plastic Surgery SEO (Search Engine Optimization) For Your Website Will Attract More Patients – For Less Costs
Rank your Plastic Surgery website on popular search engines like google in order to get found by people in need of your specific services.
SEO For Plastic Surgeons
A common marketing approach for many plastic surgeons to attract new leads and patients for their own plastic surgery practices is through paid ads. These may be in the form of print ads, radio ads, or even TV spots. They may even attempt to do paid online ads, but the costs of these can add up very quickly and the ROI can be very poor unless they know exactly what they’re doing.
Another approach many plastic surgeons tend to neglect, or rarely consider, is tapping into the real power of Plastic Surgery SEO. This means getting your plastic surgery business website ranked high in the search results for specific keywords that are related to your business on popular search engines like Google, Yahoo and BingContact
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Plastic Surgery SEO
By taking the correct approach to Plastic Surgery SEO, not only will it allow you to get your business in front of people who are actually looking for your services, but it’ll also allow you to rise above your competition and get online visitors for free. When looking at the share of traffic between PPC (Pay-Per-Click) ads vs. organic SEO, the difference is huge. The Click Share for PPC ads is only around 22%, while organic SEO averages 78%!
Another key advantage of ranking your own plastic surgery business website high in the search engines (besides the free, targeted traffic it’ll attract) is how it will position you as an authority in your industry. When you’re viewed as an authority in the top-ranking positions for specific keywords, it makes it an easy and logical choice for new online visitors to your website to trust in who you are and what you’re offering. This can lead to even more new patients, and greater streams of revenue for your practice.
While most online search keywords or keyword phrases in the plastic surgery market can be very competitive and tough to rank for in a short period of time, there’s still a goldmine of opportunity in what are called “long tail” keyword phrases. This is where your own plastic surgery business can step in and reap these hidden rewards.
An example of a broad, yet highly competitive keyword search phrase in the plastic surgery industry would be “plastic surgeon Los Angeles”. It gets nearly 400 searches per month worldwide and has a CPC ad cost of $6.19. People who are searching using this phrase are looking for a general plastic surgeon, but not clearly identifying their specific needs.
On the other hand, look at the long-tail keyword search phrase of “nose job Los Angeles”. This is a very specific keyword search phrase that gets around 200-250+ searches per month, with a CPC ad cost of almost $10 CPC!
The good news about this specific long-tail keyword phrase is the fact it’s not only much easier to rank for (thanks to less competition), but it’s also being searched by people who are most likely looking to find a plastic surgeon who offers nose job services. If this is something your practice offers, this is a great opportunity to get in front of this very specific crowd of people who are most likely ready to invest in what you have to offer.
It’s important to note that long-tail keyword phrases can fall into a number of different categories. A few of these categories may include the specific type of plastic surgery services that you may offer (example: “nose job Los Angeles”), or even your physical location (example: “plastic surgeon Dallas Texas”).
When your plastic surgery website is fully SEO optimised, it’ll not only allow you to rank for some of the most targeted keywords related to your practice, but it’ll position you in a way to pull in free traffic and leads that will most likely want to do business with you. If you were to pay for ad spaces next to these high-ranking search positions, the CPC ad costs could range from anywhere between $6, $8 or even $10+ per click. When you rank your website in the organic search results instead, not only will you be able to bypass these high CPC costs, but you’ll also enjoy the biggest market share of online traffic at the same time.
SEO For Plastic Surgeons
When you choose us for your Plastic Surgery SEO needs, we’ll not only take a very close look at the services you offer and what people are searching for online related to your practice but most importantly – we’ll help you get top rankings in the search engines for the most lucrative keyword phrases. This will allow you to attract free, highly targeted leads every single month to your practice. Many of these leads will turn into new patients for you, leading to even greater profits for your business for many years to come.Contact
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