Toni Marino is an award-winning, data-led, PPC Agency in ManchesterContact Now
The #1 Most Trusted PPC Agency In Manchester
An Experienced Pay-Per-Click Marketing Team That Gets Results
If you’re looking for a professional and proven team of reliable PPC experts in Manchester, then look no further than Toni Marino. Not only do we have an extensive history of experience and success with clients both big and small, but our leading team of PPC experts are always one step ahead. This means we utilise the power of innovative technology and also use cutting-edge PPC marketing methods to ensure that we maximize the ROI for all of our loyal clients. No matter if you run a small e-commerce business, a larger corporate entity – or something in between – implementing the power of PPC advertising to increase your leads and sales is always a smart and worthwhile investment.
One of the most targeted sources of online traffic is search traffic. This traffic could be through online searches on Google or BING. No matter if you’re trying to sell a product or service, or simply want to promote your brand, implementing PPC search ads is a fantastic way to get in front of the right people who are currently searching for what you have to offer. The professional PPC experts here at Toni Marino will not only determine which search keywords and platforms will work best for your objectives, but we’ll also create effective ads, track and optimize your campaigns, and make sure you get maximum ROI on your investment. We’ll take care of all the hard work for you, so you can focus on what you do best.
Would you like to display your own products directly in front of hungry buyers online? Thanks to Google Shopping, you can virtually display your products in front of online shoppers who are already primed and ready to buy. Google Shopping ads allow you to use custom product images, catchy product titles, and tailored pricing to make ‘one click’ shopping super easy for online shoppers. Our expert marketing team not only knows what it takes to get setup on Google Shopping, but we’re always finding new and innovative ways to help you stand out from the competition and to maximize your sales. And now thanks to Smart Shopping by Google (which utilizes Google’s powerful algorithm and user data) we can quickly place your products in front of a laser-targeted audience that’s even more likely to convert to sales.
Google is still king – not only when it comes to online searches, but also their massive ad display network of over 2+ million websites. This network alone reaches over 90% of people on the Internet and gives business owners the prime opportunity to reach their most ideal target market, and in a very big way. Due to the huge audience reach that Google Display ads has to offer advertisers, it’s vital that all ads are setup properly and also targeted to reach the most relevant groups of people possible. Getting this wrong can lead to a lot of wasted time and money. But now thanks to the talented marketing team at Toni Marino, not only will we get you setup with Google Display ads, but we’ll also take advantage of Google’s powerful features to help you generate more leads and sales. These features include the ability to create Custom Intent audiences, create groups based on search activity and intent, and more.
One of the most powerful (and cost-effective) advertising methods being used by some of the most successful companies online today are remarketing ads. When properly utilized, remarketing ads can be used to “re-market” your own products or services to your most ideal audience online. These ads will show up across various marketing channels and/or online mediums including content websites, social media networks, online search, and more. What makes these ads so powerful is the unique ability to target users by their own behaviors, as well as the ability to customize and personalize the ads themselves. By effectively remarketing to your ideal audience, you’ll not only be able to bring them back into your marketing funnel, but it’ll allow you to increase your overall conversions for leads and/or sales. We do it all when it comes to effective remarketing ads – from Display Ads, Dynamic Ads, and RLSA.Contact Now
Frequently Asked Questions About PPC
What Are PPC Ads?
PPC is a common abbreviation for ‘pay per click’. This is a popular form of digital marketing ads that’s are used to drive traffic to websites, videos, landing pages, e-commerce stores and more. This form of advertising is available to advertisers on several large search engines and social media networks. These include Google, Yahoo, BING, Facebook, YouTube, Twitter, LinkedIn and also native advertising platforms.
To put it simply: PPC ads are clickable online ads. These small ads target specific search keywords, and the ads themselves can be highly customized and optimized as well. When an online viewer sees a PPC ad and clicks on it, the advertiser then has to pay so much money ‘per click’. The costs of these ads can vary depending on the market, the competition, and the ad budget/settings – just to name a few.
While there are a wide variety of customizable options one can now use with PPC ads, the fundamentals of PPC ads still remains the same. What makes PPC ads so powerful is not only the ability to start running highly targeted ads and traffic in a matter of minutes, but the ability to easily track and scale campaigns. PPC ads can work for any sized business, big or small – and no matter the industry or market (as long as they don’t violate the TOS of the ad platform).
One of the biggest PPC platforms is Google Ads. Google Ads (formerly known as Google Adwords) was at the very forefront of pay-per-click ads over 20 years ago. Now it’s blossomed into a multi-billion dollar industry that still remains just as strong and vital as ever.
Why Should I Use PPC Ads?
PPC ads are one of the easiest ways to start driving instant traffic in order to increase leads, revenues and profits for practically any business. When you consider the vast number of PPC platforms now available, the chance to reach of millions of online users (and the ability to customize and control your own ad campaigns and budgets) makes PPC ads a perfect option for any advertiser.
Now businesses of all sizes can instantly reach their most ideal target market online. These businesses can be local ‘brick and mortar’ shops, to teachers, to community organisations, to bigger corporations. PPC ads completely bypass typical search engine ranking methods which can be very competitive and time consuming. These powerful types of ads can target specific search keywords, target users based on intent, focus on wider-range demographics – and more.
What Does ‘Quality Score’ Mean? And Why Is It Important?
‘Quality Score’ is the value between 1-10 that Google attributes to each PPC keyword or keyword phrase. This score is determined by a number of variables that include:
Ad Relevancy – This is how relevant the actual ad is to the keyword. The more relevant the Ad, the greater the user experience according to Google. An example of a highly relevant ad would be an ad with keywords XYZ Tires in the copy and is only shown when someone searches for XYZ tires. An example of a poorly relevant ad would be an ad that has ad copy with the keywords XYZ Tires that is shown when someone searches for ABC Shoes.
Landing Page Relevancy – Google also takes into account a landing page’s content and optimization. If the page is not well optimized (for desktop or mobile), then Google may penalize the keyword choice due to these factors. Also, the landing page content also must be congruent (or relevant) to the actual keywords as well – just like Ad Relevancy.
Expected CTR (click-through rate) – This is a measurement of how likely it is that an online user will click on your ads if your ads are shown for a specific keyword. Taken into account are the past performance of the keyword itself, where the ad was positioned, and also how well that specific keyword has performed for other advertisers.Contact Now
When it comes to Google Ads and Quality Score, QS is considered the most powerful metric for advertisers. The great thing about Google’s Quality Score is how it levels the playing field between small marketers and marketers with huge budgets. Now it’s possible for any marketer or advertiser to actually bid LESS than their competition, and still get HIGHER search engine rankings for their ads. It all comes down to Quality Score and budget.
When trying to figure out the right amount to spend on each keyword, as well as optimizing your own ads and landing pages, it’s best left to advertising professionals like the ones here at Toni Marino. This not only saves you a lot of wasted time, money and frustration, but it can also speed up the process of the success of your ad campaigns.
What Is Keyword Analysis? Can It Improve My PPC Campaigns?
Keyword analysis is a method of looking at various data and metrics directly related to pay per click campaigns. This can include the analysis of the monthly search volume for certain keywords, the level of advertiser competition, PPC bidding costs, and other key metrics. Much of this same data can be used for SEO purposes as well. But the real value of it when it comes to PPC campaigns is the opportunity to reveal the best keywords to target and also determining future ad costs. A prime example of a good ‘buyer intent’ keyword phrase to target would be “Purchase XYZ Tennis Rackets” vs. something more general like, “New Tennis Rackets”. By conducting effective keyword analysis, advertisers will be able to pinpoint the very best (and most lucrative) keywords or phrases that will match their own budget and goals.
How Much Should I Spend on PPC Campaigns?
The amount you should spend on your PPC campaigns depends on the needs of your business and ad budget. We highly advise that you leave PPC campaigns up to proven experts who know what they’re doing (like the experts here Toni Marino). This way you can rest easy knowing that your campaigns will be setup properly and correctly optimized. Leaving it up to the professionals will save you a lot of time and money, while also allowing you to get maximum ROI.
Which Is a Better Traffic Option – PPC or SEO?
This is one of the most debated questions in online marketing. If you jump into any online marketing forum, you’ll find advertisers who are deeply loyal to SEO methods, while others feel the same way about PPC advertising. The truth is, there is no winner. Both can work extremely well. It depends on how you want to reach your ideal target market, as well as other factors.
SEO (search engine optimization) is the process of organically ranking websites high in the search engines. This can take months of optimization that includes content and link building. SEO is great for a long-term approach to marketing. If you can rank high for competitive/lucrative keywords, it can lead to very profitable free traffic for many years to come. The downside of SEO are the external forces of market competition, ever-changing search engine algorithms, and the time it takes to achieve top rankings.
PPC (pay per click) advertising is a shorter-term approach that, if done well, can also work for the long term. The great thing about PPC ads is the ability to start running them right away to drive targeted traffic. Plus, PPC ad campaigns can be quickly optimized once enough qualifiable data is available for review. The downside of PPC really comes down to cost. While SEO is free (if you do it yourself and not outsource it), PPC always has a cost. Costs per click can vary greatly depending on the market and competition.
So, what’s the best option? It really depends on the time and money you want to allocate – and your end goals. There’s no reason why you can’t do a combination of both SEO and PPC – PPC to drive traffic right now to test, and SEO to drive free traffic in the future.
Speak to a member of our team to see how our PPC Agency in Manchester can work for you.