Same day t-shirt printing brings new possibilities and capabilities for brands looking to adapt to current trending topics. Printed t-shirts have long given businesses a chance to be creative with their marketing and advertising strategies. The concept is a simple one; you think of a…
Same day t-shirt printing brings new possibilities and capabilities for brands looking to adapt to current trending topics.
Printed t-shirts have long given businesses a chance to be creative with their marketing and advertising strategies. The concept is a simple one; you think of a t-shirt design, print it, then sell it to customers. Alternatively, you print a t-shirt and it becomes a uniform of sorts that people associate with your brand.
Nowadays, same day t shirt printing services have unleashed new potential for businesses. The same concept exists, it’s just possible to put things in motion a lot faster than ever before. Brands like the print bar are responsible for making this possible, speeding up the printing process to get designs ready and shipped on the same day.
As a result, this opens up a world of opportunities for businesses that want to adapt to current and recent trends. The world moves very quickly, meaning different things are trending all the time. The most successful companies manage to adapt to the trends and ride the wave to gain profits and customers. You often see this in marketing campaigns around particular events in the year. Take Christmas and Halloween as the prime examples; brands develop adverts and marketing material specifically geared to these events. They use festive themes in Christmas marketing or release Halloween-themed products. Look at coffee shops as a prime example of this – the likes of Costa and Starbucks change their cups at Christmas to make them more festive, and they advertise drinks like Gingerbread or Eggnog Lattes. It’s all about capitalising on what’s popular in the given moment, reaping the rewards in the process.
Another example is Aldi during the final Game of Throne season in 2019. They produced the advert seen above, clearly parodying the popular TV show. Why? Because they knew the show was popular and the advert was played during ad breaks when it was on. They wanted to capitalise on this trend, attracting more attention to the brand.
Same-day printed t-shirts can help businesses do this, but without months of planning. Companies may identify a big trend through social media, then instantly draw up some designs to be printed right away. It lets them jump on a trend before other businesses, putting them ahead of the competition. This is a brilliant way of drawing more attention to a brand and showing your adaptability. It doesn’t have to be branded t-shirts to sell – you can use this to print out altered work uniforms for employees. For instance, let’s say a company is based in Liverpool and it wants to jump on-board the hype of Liverpool winning the Premier League earlier in the year. As soon as the title was secured, the company can put an order in for printed t-shirts that include a small design saying ‘Champions 2020’ on it. It’s not a massive thing, but it lets the business support the local football club. By hopping on this trend, the company could see more attraction from fans of Liverpool FC, increasing its exposure.
Ultimately, same-day printed t-shirts have many possibilities for brands looking to gain attention and take advantage of current trends. There’s no telling when a trend may fall off, which is why it makes sense to make the most of it as quickly as possible.
I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…