Apple Uses Own Product To Produce New Promo Video The iPhone 11 Pro is the newest in a long line of Apple iPhones. They are called Smartphones for a reason and Apple proves this with a newly-produced eight-minute film launched in time for Chinese New…
Apple Uses Own Product To Produce New Promo Video
The iPhone 11 Pro is the newest in a long line of Apple iPhones. They are called Smartphones for a reason and Apple proves this with a newly-produced eight-minute film launched in time for Chinese New Year’s.
Oscar-nominated director Theodore Melfi and Cinematographer Lawrence Sher put life into the production. Which, by the way, was shot entirely on an iPhone 11 Pro.
The storyline follows the recent series of Apple ads that have employed the “tugging at your heartstrings” method of telling a story. Only in the World of Apple, the stories tend to tie into technology in one way or another without being a blatant commercial for one of their products.
A fine example is this recent Chinese New Year’s release.
The story revolves around a woman who chooses to raise her daughter as a single mother. This notion goes against her own mother’s wishes and clashes with cultural norms. She is a taxi driver by day who ends up bringing her daughter to work.
The film features amusing and touching moments from the various passengers that are picked up during the shift. The point being made by Apple is a focus on the importance of family. This is even more poignant considering the time of year and that the film is set in China.
Will it sell more phones?
That is hard to say but with marketing giants like Apple moving back into emotive advertising, chances are the seeds being planted today may bear fruit later on.
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