It’s an iconic tagline for sure. Whenever someone utters the words “Taste The Rainbow” you should instantly think of these round little, colourful and chewy candies.
As If Skittles Weren’t Weird Enough Already
It’s an iconic tagline for sure. Whenever someone utters the words “Taste The Rainbow” you should instantly think of these round little, colourful and chewy candies. In an obvious effort to stand alone and break away from comparisons to other similarly shaped and coloured candies, Skittles developed an ad campaign early in the life of the brand that was um, strange. Some would say the ads featuring a singing rabbit bordered on bizarre.
Well, Skittles has done it again.
Only this time it is a yoghurt monster in the shape of a young boy that is featured in the new Skittles ad campaign. We warned you things were going to get strange. It’s the work of DDB Chicago which developed a message around a butler fetching yoghurt-covered Skittles from the kitchen.
When you see the spot it’ll all make sense – or maybe not.
But that just adds to the unusual quirkiness of the brand and how it has been promoted. In a sea of candy that includes hundreds of other brands, it is refreshing to see at least one not treading water.
One of the original creators of the Taste The Rainbow campaign recently explained it best. Scott Vitrone said the brand has a history of “magic and the rainbow and weirdness.”
When you roll that all together and add a yoghurt covered monster that has the shape of a boy in a darkened kitchen, the weirdness truly begins to shine. And that is what makes the Skittles brand stand out from all the others in that murky sea of candy.
Credits:
Agency: DDB Chicago
Director: Ian Pons Jewell
Production company: Reset
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