Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
Toblerone Logo
A Mountain of Chocolate With A Hidden Bear Secret
Who doesn’t like chocolate? I know that when I am in the chocolate gift-giving mood I usually turn to the Swiss classic named Toblerone. Not only is the product tasty, it has a unique triangular shape that brands the product in a way that no other chocolate bar can reach.
But did you know that the Toblerone logo has an interesting hidden secret designed into it?
Before I take a bite into that part of the story, let’s visit the history of Toblerone for a moment. The company was founded in Bern, Switzerland by Theodor Tobler. In 1908 his son Jean took over the company and introduced the unique chocolate bar we all know and love to this day.
The name Toblerone is actually a combination of the family name and the Italian word ‘torrone’ which happens to be a type of nougat.
The Matterhorn, a Swiss mountain, apparently was the inspiration for the triangular shape of the chocolate pieces. It wasn’t until 2000 when the famous peak actually became part of the official logo used by Toblerone. You’ll recognise it the moment you see the unique triangular packaging that has contributed to the brand awareness of this product.
Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it?
Once I reveal it to you, you’ll never look at the packaging the same ever again.
Hidden within the left side of the mountain is a white bear standing on its hind legs. You won’t be able to miss it as it takes up almost half of the Toblerone logo and stands just about as tall.
Why a hidden bear in the Toblerone logo?
Well, this is one of those things I truly appreciate about graphic design – when an element can be added that is not clearly visible right away but holds some sort of meaning to the company it represents. Where this kind of treatment stands out the best is that once you see the ‘hidden’ part, you can’t help but see it every time you look at the product from that point forward.
The bear in the Toblerone ‘mountain’ is actually a reference to the birthplace of the yummy chocolate treat. You see, the city of Bern happens to have a bear – a rather menacing looking black one – in the municipal coat of arms. The Toblerone white bear is somewhat less ferocious.
With or without the bear, I know that this product will continue to stand out simply due to the unusual visual branding in the shape of the chocolate and the box it comes in. I doubt there will ever be a rebranding that would change it to a flat bar because that would simply erase much of the appeal.
Plus, if the manufacturer has gone to so much trouble to create the triangular shapes, you know that they also put a lot of care and attention into their product as well.
For me, the Toblerone logo is a pretty sweet story that just melts in my mouth when I tell it.
Leave Your Mark Within Your Industry
Another way to leave your mark within your industry is to give your audience what they want in the form of content marketing that’s both useful, practicable and adds value to their own lives. By implementing a solid content marketing strategy along with effective SEO, you can easily spread your brand, boost your revenues, and create the foundation for longer-term success. Let me help you when it comes to all your content marketing and SEO needs.
Qatar FIFA World Cup Logo 2022
Primed For The World Spotlight Design Studio Unlock worked with FIFA to create the new World Cup Qatar 2022 logo, which celebrates the 8 stadiums, as well as the traditional woollen shawls. FIFA, the organization that serves as the worldwide governing board for international competitive…
Formula 1 Logo
The new F1 logo tactfully pays homage to Wong’s original. It carefully steers F1 into the future while maintaining a full embrace of its past. Richard Turley’s marketing team at Wieden+Kennedy masterminded the artwork from their London headquarters.
Tate Logo
The Tate logo seen across the UK and the world, is created to convey a unified and overlapping museum experience in a single graphic that is itself, a readable work of art.