Here’s a super easy 4-step model you can implement that has been proven to work for businesses big or small (and even personal brands) when it comes to video marketing.Video Production Services
How To Implement The Explosive Power of Online Video Marketing To Naturally Grow (And Scale) Your Very Own Business
Online Video Marketing Works Like Gangbusters!
(The Numbers Speak For Themselves)
Online video has been rapidly growing in popularity now for many years. And its popularity and global reach is only going to continue to grow for many more years (if not decades) to come.
In the early days of the Internet, funny and entertaining videos were dominant on sites like YouTube. They still are. But now, with the tremendous growth of popular social media sites like Facebook, Instagram, Twitter and even TikTok, video is becoming even more dominant – but not just for sheer entertainment purposes.
Video marketing is now being used to not only reach more users online to increase brand awareness, but it’s also being used in very unique educational and promotional ways for businesses, big or small, to increase online traffic levels and improve profits.
The real proof is in the numbers. Look at some of these eye-opening statistics regarding online video marketing, and just how effective it’s becoming across the Internet…
- 81% of businesses use video as a marketing tool (HubSpot)
- Nearly 50% of Internet users look for videos related to a service or product before they ever visit a store. (HubSpot)
- By 2022, online videos are expected to make up more than 82% of all consumer Internet traffic (Cisco)
- Viewers retain 95% of a message when it’s watched in video format, compared to only 10% when reading text. (Insivia)
- 72% of customers would rather learn about a service or product via video. (HubSpot)
- 52% of marketers say video is the content format with the highest ROI (HubSpot)
- Video increases organic search traffic on a website by 157% (Conversion XL)
- On average, people will spend 2.6x more time on pages with video than without (Wistia)
- 95% of marketers use video (SingleGrain)
As you can easily see, video marketing has proven effective for all sorts of businesses online, and it’s a format that truly resonates with people as well. And it’s not going anywhere either.
The Real Secrets Why Video Marketing Is So Powerful (HINT: It Triggers Something Between Your Ears)
It’s been said that “A picture is worth a thousand words”…
But video takes it to a whole new level. What makes video so captivating and effective is how it deeply connects to a human’s sense of sound and vision on a much more emotional level.
When you can connect with your own viewers via video, and really resonate with them, it can have a tremendous impact not only on how they view your business, but how they interreact with you as well.
Video makes consuming content or learning about a product or service EASY for viewers. And when you combine moving images with sound and colour, it makes video even more captivating and even entertaining to the viewer. By making your marketing videos impactful, memorable and even helpful to your target audience, you can create more loyalty and trust in regard to what you’re offering them.
“Humans are incredibly visual and powerful, moving images help us find meaning…[and] video helps capture and contextualize the world around us.”
– Dan Patterson, What Makes an Online Video Worth Sharing?
Steal This Easy 4-Step Model To Effective Video Marketing (Works For Any Industry + Any Sized Business)
The real beauty about online video marketing is the creative flexibility of the medium. A lot of business owners may think that their own business is either too small for video marketing OR too boring. The truth is, video marketing can work for ALL businesses big or small, and in all markets. And even better, video marketing doesn’t have to be over-complicated or expensive either.
Video marketing has been proven to work with simple videos, and even more complex ones. Thanks to today’s technology and creative platforms, any business owner can put together or hire out brilliant marketing videos to successfully promote their own products, services or brand.
But the biggest question is – HOW?
Here’s a super easy 4-step model you can implement that has been proven to work for businesses big or small (and even personal brands) when it comes to video marketing.
Get these steps right, and you’ll be able to watch as the number of people who follow you online (or even buy from you) will greatly increase over time…
Step #1: TARGET YOUR MOST IDEAL AUDIENCE
It was once said that, “If you try and target everyone, you target no one”. Before you even think of creating a single video to market your business, it’s critical that you know WHO your most ideal target audience is. This means knowing the demographic, their interests (likes and dislikes), where they hang out online, other things they might buy, and even knowing the terminology they use. Surveys are great for this. Once you can define your target market, it’ll not only make your video marketing laser-focused, but it’ll also make it easier to resonate perfectly with your market as well.
Step #2: DETERMINE YOUR BIGGEST OBJECTIVE
Once you’ve defined your target audience or market, it’s time to figure out what the main objective or goal of your videos will be. This means, what kind of impact do you want your videos to have. What ACTION do you want people to take once they watch your videos? Determine what your main objective is and stick to it. Keep it highly focused on one primary objective, and nothing more. Objectives could be to educate your audience, to entertain them, or to simply increase brand awareness.
Step #3: CREATE YOUR NEW VIDEO CONTENT
Now the fun begins! If you want to start creating videos to help promote your own product, services or brand, then now is the time (and it’s never been easier!). There are now easy point-and-click video programs that will allow you or your team to put together great looking videos, OR you can simply hire everything out (to match your budget). Production can be as minimal or as advanced as you wish – both can work extremely well. The trick is to START.
Step #4: SET AN APPROPRIATE LENGTH/FORMAT
When you begin making marketing videos, it’s important to have a general idea on the format and length. If you don’t want to be in front of the camera, hire a spokesperson. If you don’t want to spend a small fortune on your first videos, use the video option on your Smartphone. If you want something more polished, hire a video marketing expert. As far as video length, it can vary. Branding videos can be short (between 15 seconds and 2 minutes), educational videos can vary between 4 minutes to 2+ hours, and entertainment videos can range between 10 seconds to several hours. Take a look at your competition, what are they doing? What’s working for them? Those are all great starting points to research.
Once your new videos are ready to go, you’ll have SOLID MARKETING ASSETS that you can use to grow your business online. And you have a multitude of ways to get the very most out of your new videos online not only now, but potentially for many years to come.
Videos can be used to help you get ranked more organically in the search engines (and on YouTube itself), be utilized in targeted video ad campaigns, or you can simply share them across social media. There really is no limit as to how you can market your videos in order to gain maximum exposure and to explode the success of your business online.
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
– James Wedmore, The 7 Video Marketing Success Principles Everyone Should Know
A Huge Opportunity Awaits You, What’s Your Next Move?
The truth is, despite all the data and statistics to back up just how powerful and effective video marketing can be, you still may not sure what step to take next. This is why leaving it up to proven video marketing professionals can be a great option. The brilliant, creative and award-winning video marketing team over at Toni Marino offer truly outstanding full-video production services to fit all of your most in-demand video marketing needs.
To find out even more information about how they can help you take your own video marketing to the next level, be sure to visit:
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