VW Retires The Beetle With Beatles Soundtrack Happy New Year and thanks for the memories is the basic theme in the new Volkswagen ad that celebrates the history of a model that was discontinued in 2019. It’s an interesting way to close a chapter in…
VW Retires The Beetle With Beatles Soundtrack
Happy New Year and thanks for the memories is the basic theme in the new Volkswagen ad that celebrates the history of a model that was discontinued in 2019. It’s an interesting way to close a chapter in the history of the iconic vehicle, but given the hurdles, VW has had to navigate in recent years, killing off a pesky little bug seems right.
It was in 2015 when VW was dealt a serious blow with a scandal revolving around global diesel emissions. Since then, the vehicle manufacturer has been trying to distance themselves from that and focus on the business of building cars.
The ad, titled, The Last Mile, is an animated short created by ad agency Johannes Leonardo. The Beatles – get the pun? – song “Let It Be” forms the soundtrack although it is sung by a children’s choir. Throughout the 90-second spot, scenes appear that tell the story of The Beetle in sort of a historical timeline.
There are also cameo appearances by Beetle icons including Andy Warhol and Kevin Bacon. The latter appearing as Ren in the movie Footloose who drove a…Beetle. The Think Small and Lemon posters from the 1960s also get a nod in the ad.
VW is slowly bugging out of gas and diesel and flying into electric vehicle territory. The Last Mile is another piece of the VW marketing puzzle that hints at that and ends with the tag line of “Where the road ends, another begins.”
That may be the future of VW but for now, the buzz is all about the end of the line for The Beetle.
What was the first thing that came to mind when you read the words ‘Golden Arches?’ If American fast-food giant McDonald’s flashed before your eyes, then you and I are on the same page.