Personal branding, WordPress portfolio website design, search engine optimisation (SEO) and digital marketing for award-winning culture writer Cassidy George. Former digital editor at 032c, Cassidy is a Berlin-based freelance culture writer who has contributed features to over 25 leading global publications, including The New York…
Personal branding, WordPress portfolio website design, search engine optimisation (SEO) and digital marketing for award-winning culture writer Cassidy George.
Former digital editor at 032c, Cassidy is a Berlin-based freelance culture writer who has contributed features to over 25 leading global publications, including The New York Times, The New Yorker, Vogue, GQ, and Vice.
Personal Branding & Portfolio Website
As part of our brief to support Cassidy George with her personal brand awareness and digital visibility strategy, we created a stunning new portfolio site to set the tone. The website is built using the flexible WordPress content management system, which allows Cassidy to easily and freely upload and link to her latest work.
One of the main goals of the website was to showcase her writing in a clean and modern way, and we think that the finished experience does just that. The monochrome colour scheme reflects the high-impact nature of her journalism, and gives a nod to the traditional black and white print roots of the publications she has written for – including the BBC, Vogue, Vice, and Dazed. This is infused with a vibrant and contrasting lime colour to create visual interest and encourage visitors to take further steps and delve deeper into her content.
Website Optimisation & Marketing Support
A well-designed website is a powerful tool that can be leveraged to attract new readers and clients, but it’s only effective if people can actually find it! That’s why we’re implementing a long-term search engine optimisation (SEO) and digital PR strategy to raise awareness of Cassidy’s work. By using carefully selected keywords and other optimisation techniques to improve the site’s ranking, we will make her award-winning contributions more visible online and reach new audiences to build a stronger platform for her writing. We’re confident that this strategy will pay off in the long run, and we’re excited to see what the future holds for Cassidy’s career.
Optimise Your Online Presence
Your brand is the heart and soul of your business, and it should be reflected in every aspect of your online presence. That’s why we offer a comprehensive suite of services designed to help you maximise your brand’s potential. Whether you need help with your social media strategy, crafting effective content, or optimising your website for search engines, the team at Toni Marino can provide the support you need to achieve your goals. Give us a call and find out how we can help take your business to the next level.
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