Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Google Email Timer
đ Spotted in the wild đ Our client, Sendtricâs, embeddable countdown timers adding urgency to Googleâs latest comms. If being trusted by Google isnât great social proof, I donât know what is!
Cassidy George
Personal branding, WordPress portfolio website design, search engine optimisation (SEO) and digital marketing for award-winning culture writer Cassidy George. Former digital editor at 032c, Cassidy is a Berlin-based freelance culture writer who has contributed features to over 25 leading global publications, including The New York…
Aston Martin. Winging it since 1927.
Aston Martin has updated its branding, adapting the 95-year-old wing logo with what Peter Saville describes as âsubtle but necessary enhancementsâ. When you think of iconic automobile badges, many will undoubtably spring to mind. Such as Audiâs four interlinking circles; Volkswagenâs âVâ over âWâ circular…
Elizabeth Line
Designing the Elizabeth Line: Modern branding and design ushers in a new age for TfL Just in time to celebrate the Queenâs Platinum Jubilee marking 70 years of service, the Crossrail Elizabeth Line is now officially open. Designed to make London a more connected city,…
Has Inter Milan taken âless is moreâ too far?Â
Has Inter Milan taken âless is moreâ too far? âLess is indeed moreâ. But can âlessâ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…
Burger Kingâs deliciously retro new logo.
BK looks flatter, bolder and older than ever before. Yum. Burger Kingâs gone flat out with its new logo. The irony being that the new brandmark wouldnât have looked out of place when the multi-national fast food chain first opened its doors way back in…
Mavimatt. Pleased to be your partner.
Mavimatt. A name thatâs out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session youâll undoubtedly…
2020. The year Playstation became play-stations.
2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4âs power, graphics, speed, audio and even the consoleâs jaw-dropping aesthetic beauty. Hey, if…
Wigan Warriors ânew normalâ. New, but not so normal.
Wigan Warriors ânew normalâ. New, but not so normal. Ancient and loyal. At least they canât take that away from us. Sitting comfortably in first place, yet again, at the top of the Rugby Super League table are the mighty Wigan Warriors. Thatâs no real…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 theyâre synonymous with success. The epitome of having reached the top. Sure, theyâre not everyoneâs cup of…
Same Day T-Shirt Printing
Same day t-shirt printing brings new possibilities and capabilities for brands looking to adapt to current trending topics. Printed t-shirts have long given businesses a chance to be creative with their marketing and advertising strategies. The concept is a simple one; you think of a…
Friday’s have just got that friday feeling back
Friday’s have just got that friday feeling back Like it or loathe it, TGI Friday’s – one of the world’s longest running restaurant chains – has been given an overdue new branding and identity. Itâs not exactly my choice of American-style dining, itâs all a…
Cadburyâs and Bulletproof. Thatâs a wrap.
Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, Iâm not talking about Hertfordâs unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…
Amazon Goes Electric
If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.
How To Build And Manage A Lead Generation Tech Stack
Lead generation is a crucial component of any successful marketing strategy. Notably, a lead generation tech stack enables businesses to capture, nurture, and convert leads into customers. This article will explore building and maintaining an effective lead generation technology infrastructure that maximizes efficiency and return…
If in doubt, give Helvetica a shout.
The person whoâs really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian â Mike Parker.
Sweet dreams. Made by Eames.
So whatâs so great about the Eames Lounge Chair? Why does it deserve so much praise and adoration? Why does it remain in the upper echelons of zillions of pieces of furniture out there.
Wood Type Letterpress Is Back. No Joke.
Joker. A movie with a simply beautiful beat-up logo. Wood type letterpress is back. No joke. A book canât be judged by its cover, just in the same way that a movie canât be judged by its logo. Or can it? Some of the best…