Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
The 2026 Olympics logo. Italy’s gift to the world.
Milano Cortina 2026 Winter Olympics logo Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory. The website, www.milanocortina2026.org, uses Futura…
Has Inter Milan taken ‘less is more’ too far?
Has Inter Milan taken ‘less is more’ too far? ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…
Burger King’s deliciously retro new logo.
BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…
Mavimatt. Pleased to be your partner.
Mavimatt. A name that’s out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session you’ll undoubtedly…
2020. The year Playstation became play-stations.
2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…
Wigan Warriors ‘new normal’. New, but not so normal.
Wigan Warriors ‘new normal’. New, but not so normal. Ancient and loyal. At least they can’t take that away from us. Sitting comfortably in first place, yet again, at the top of the Rugby Super League table are the mighty Wigan Warriors. That’s no real…
Patagonia – A Defiant Brand From Day One
Mother Nature Inspired That mountainous skyline squiggle that constitutes the Patagonia emblem pairs perfectly with the brand’s signature typeface. It was thoughtfully selected not only to reduce well on shorts, jackets, and backpacks, which it certainly does, but also as an ever-present nod to the…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…
Same Day T-Shirt Printing
Same day t-shirt printing brings new possibilities and capabilities for brands looking to adapt to current trending topics. Printed t-shirts have long given businesses a chance to be creative with their marketing and advertising strategies. The concept is a simple one; you think of a…
Google Logo
Google Logo Evolution If in doubt, Google it. The world without Google would be like a world without water. Google is the planet’s search engine. Its omnipotent and godlike presence among its competition is one more of admiration than envy. At least I hope that’s…
Friday’s have just got that friday feeling back
Friday’s have just got that friday feeling back Like it or loathe it, TGI Friday’s – one of the world’s longest running restaurant chains – has been given an overdue new look and identity. It’s not exactly my choice of American-style dining, it’s all a…
Let It Out With A Scream
Well, in Iceland, things have been brewing. Or more accurately, chilling. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19.
LA 2028 Logo
On track for winning, or maybe not. A looping logo meets a loopy design. It’s been more than a difficult year, and still no end in sight. The Covid19 Coronavirus has not just killed hundreds of thousands of human lives; it’s solely responsible for an…
Chicago Bulls Logo
No Bull About It! The True Story Behind The Chicago Bulls Legendary NBA Logo An Iconic Bull For The Ages As sports fans joyously relive Michael Jordan’s basketball legacy over the 10 hours of Netflix’s “The Last Dance” documentary, they’re re-immersed in the world of…
Creative Insight, Logo Design, Packaging
Cadbury’s and Bulletproof. That’s a wrap.
Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…
Amazon Goes Electric
If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.
Rolling Stones Logo
Rolling Stones Logo (Updated 2021) What does the iconic Rolling Stones big mouth, lips and tongue logo have in common with band frontman Mick Jagger? I’ll let you think about it for a moment. It was back in April 1970 when Royal College of Art…