My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
Mavimatt. Pleased to be your partner.
Mavimatt. A name that’s out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session you’ll undoubtedly…
2020. The year Playstation became play-stations.
2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…
Wigan Warriors ‘new normal’. New, but not so normal.
Wigan Warriors ‘new normal’. New, but not so normal. Ancient and loyal. At least they can’t take that away from us. Sitting comfortably in first place, yet again, at the top of the Rugby Super League table are the mighty Wigan Warriors. That’s no real…
Patagonia – A Defiant Brand From Day One
Mother Nature Inspired That mountainous skyline squiggle that constitutes the Patagonia emblem pairs perfectly with the brand’s signature typeface. It was thoughtfully selected not only to reduce well on shorts, jackets, and backpacks, which it certainly does, but also as an ever-present nod to the…
McDonalds Creates A Moving Tribute For Quebecers
It’s not easy packing up all your things and moving across town or to a new city. Not only is it a lot of work, but once you get everything into your new living space, where did you pack the kitchen utensils, and are you…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…
Google Logo
Google Logo Evolution If in doubt, Google it. The world without Google would be like a world without water. Google is the planet’s search engine. Its omnipotent and godlike presence among its competition is one more of admiration than envy. At least I hope that’s…
Friday’s have just got that friday feeling back
Friday’s have just got that friday feeling back Like it or loathe it, TGI Friday’s – one of the world’s longest running restaurant chains – has been given an overdue new look and identity. It’s not exactly my choice of American-style dining, it’s all a…
Let It Out With A Scream
Well, in Iceland, things have been brewing. Or more accurately, chilling. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19.
Donation Dollar
Aussie Mint Hopes Donation Dollar Becomes Habit Forming During the COVID-19 pandemic, charities have experienced a severe hit along with the rest of us. However, a plan created by Saatchi & Saatchi Melbourne should put the donation bug right into the hands and pockets of…
LA 2028 Logo
On track for winning, or maybe not. A looping logo meets a loopy design. It’s been more than a difficult year, and still no end in sight. The Covid19 Coronavirus has not just killed hundreds of thousands of human lives; it’s solely responsible for an…
Chicago Bulls Logo
No Bull About It! The True Story Behind The Chicago Bulls Legendary NBA Logo An Iconic Bull For The Ages As sports fans joyously relive Michael Jordan’s basketball legacy over the 10 hours of Netflix’s “The Last Dance” documentary, they’re re-immersed in the world of…
Creative Insight, Logo Design, Packaging
Cadbury’s and Bulletproof. That’s a wrap.
Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…
Amazon Goes Electric
If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.
In France, Burger King Takes You For A Ride
Ah, yes. France is for lovers, right? Well, if you drive a high-end vehicle that you keep spotless inside and out, this new Burger King ad campaign may make you cringe. Or it may remind you of that one night with that special someone and…
Pixar. New movie, different logo. Sometimes.
Pixar. New movie, different logo. Sometimes. Pixar. It just sounds like it’s meant to. Futuristic, professional, in a world of its own. And indeed, it is all of these things. After all, it released the world’s first ever computer generated (CGI) film, Toy Story. Once…
Creative Insight, Logo Design, Typography
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.