Opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
Aston Martin. Winging it since 1927.
Aston Martin has updated its branding, adapting the 95-year-old wing logo with what Peter Saville describes as “subtle but necessary enhancements”. When you think of iconic automobile badges, many will undoubtably spring to mind. Such as Audi’s four interlinking circles; Volkswagen’s ‘V’ over ‘W’ circular…
Elizabeth Line
Designing the Elizabeth Line: Modern branding and design ushers in a new age for TfL Just in time to celebrate the Queen’s Platinum Jubilee marking 70 years of service, the Crossrail Elizabeth Line is now officially open. Designed to make London a more connected city,…
4 Tips For Setting The Right Marketing Budget
Start-up entrepreneurs understand the risks of getting into the business. However, without knowing how to appropriately address the brand message to the market, attracting and sustaining customers can be challenging. So, to help an organization grow, business owners need to invest in their marketing efforts….
5 Tips And Tricks To Shooting Product Videos That Promote Conversion
If you’re looking for a fun and innovative way of marketing products, shooting product videos is the best way to go. Product videos eliminate customer doubt and are easy to digest. This marketing tool also boosts your site’s rank in the Search Engine Results Pages…
Toblerone Logo
Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.
4 Reasons To Hire A Branding Agency For Your Business
It goes without saying that running a business comes with strengths and challenges. One of these challenges is the presence of more competition. To keep your business successful and help it grow, it’s important to stay ahead of your competition consistently. This is best achieved…
8 Important Website Optimization Practices For Your Business
The dawn of modern technologies and the internet have enabled consumers to search for information online. It also has allowed them to shop from the comfort of their homes. This has forced businesses to do all that it takes to win these growing numbers of…
7 Must-Haves Of A High-Converting MSP Website
Your website is your banner in the online world. You can have an excellent service or product, but if your online presence doesn’t draw in customers, it won’t matter that much. That’s why a lot of managed service providers (MSPs) are putting plenty of effort…
The 2026 Olympics logo. Italy’s gift to the world.
Milano Cortina 2026 Winter Olympics logo Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory. The website, www.milanocortina2026.org, uses Futura…
Has Inter Milan taken ‘less is more’ too far?
Has Inter Milan taken ‘less is more’ too far? ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…
The UNIQLO Logo Designed By Kashiwa Sato
I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.
Burger King’s deliciously retro new logo.
BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…
Mavimatt. Pleased to be your partner.
Mavimatt. A name that’s out of this world. Meet Mattia Travaini. Designer and founder of Mavimatt, whose name and company may be new to you (but then they do have an Instagram following of 67.4K). After our impartial chat and obligatory Q&A session you’ll undoubtedly…
2020. The year Playstation became play-stations.
2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…
Wigan Warriors ‘new normal’. New, but not so normal.
Wigan Warriors ‘new normal’. New, but not so normal. Ancient and loyal. At least they can’t take that away from us. Sitting comfortably in first place, yet again, at the top of the Rugby Super League table are the mighty Wigan Warriors. That’s no real…
Patagonia – A Defiant Brand From Day One
Mother Nature Inspired That mountainous skyline squiggle that constitutes the Patagonia emblem pairs perfectly with the brand’s signature typeface. It was thoughtfully selected not only to reduce well on shorts, jackets, and backpacks, which it certainly does, but also as an ever-present nod to the…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…