My opinion, analysis and advice on life in the creative and digital industry, with a focus on insight, process and inspiration.
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
Chicago Bulls Logo
No Bull About It! The True Story Behind The Chicago Bulls Legendary NBA Logo An Iconic Bull For The Ages As sports fans joyously relive Michael Jordan’s basketball legacy over the 10 hours of Netflix’s “The Last Dance” documentary, they’re re-immersed in the world of…
Creative Insight, Logo Design, Packaging
Cadbury’s and Bulletproof. That’s a wrap.
Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…
Amazon Goes Electric
If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.
Pixar Logo
Pixar. New movie, different logo. Sometimes. Pixar. It just sounds like it’s meant to. Futuristic, professional, in a world of its own. And indeed, it is all of these things. After all, it released the world’s first ever computer generated (CGI) film, Toy Story. Once…
Creative Insight, Logo Design, Typography
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.
Creative Insight, Digital, Video
Video Marketing To Grow Your Business
Here’s a super easy 4-step model you can implement that has been proven to work for businesses big or small (and even personal brands) when it comes to video marketing.
Pan Am. An American Dream That Never Really Took Off
But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’
Taking “Just Add Water” To A Whole New Level
Design studio called Form Us With Love and they are based in Sweden. Developed is a sustainable personal care item. The product, named FORGO, is a powder that contains a total of six ingredients.
Burger King Mouldy Whopper Ad
The Mouldy Whopper ad, which expands to print advertising as well, was the work of a trio of ad agencies including David Miami, Publicis and INGO Stockholm.
The Ubiquitous Batman Logo
The original Batman logo was a simple bat. And as a superhero, he and his bat were well liked. So much so that in 1940 he was given his own series, which spawned a new, slightly more detailed symbol.
The Design Of This Korean Office Building Is Seoul Good
Britain’s David Chipperfield Architects took a landmark Korean beauty product company and created a landmark building for its headquarters. Amorepacific was first established in 1945 and has occupied space in Seoul’s city centre since 1956.