BBS Law is a leading national law firm, providing clients with bespoke legal advice and tailored solutions to help them with transactions or disputes across various areas – including family law, corporate and employment law, and property. After acquiring OGR Stock Denton Solicitors and merging brands, BBS Law approached Toni Marino for a brand-new website to take them forward into their new business era.
Bespoke WordPress Website Design
We worked closely with the client to understand their business, target market, and what they hoped to achieve with their website. We presented them with a few possible looks and together we arrived at the final website design – a modern, clean interpretation of their legacy site.
We built the website in WordPress and used a selection of powerful plugins and customised features to help create the functionality the client needed. We built a bespoke feature which links news posts, case studies and testimonials to each solicitor’s profile page to highlight their experience and credentials. This is a great way for users to get an insight into the solicitor’s work and build confidence in their ability to deal with their case. It also allows users to see how the solicitor has helped other clients in similar situations. The feedback we have received so far has been very positive, with users finding the feature both useful and easy to use. We are confident that this will be a valuable addition to the website and the user experience.
David Bondt – Partner
“It was a pleasure working with you on this project. Tight timescales, a lot to do and delivered superbly. Pleasure working with you.”
Creative Content for Solicitor Websites
One of the most important aspects of a website is the content. Not only does good content provide valuable information for customers, but it also helps to improve search engine optimisation (SEO). When we began working with BBS Law, we knew that it was essential to maintain the library of content on their existing website. We worked closely with the client to identify the most useful pieces of content and create a plan for migrating them to the new site. In addition, we took steps to ensure that the SEO value of the content would be maintained. As a result, the client’s website now contains a wealth of valuable information that is accessible to both customers and search engines.
SEO for Law Firms
At its core, SEO is about making sure your website can be found by potential customers when they search for keywords related to your business. However, SEO is not a static process – it requires ongoing effort to ensure that your website continues to rank highly in search results. Our team of SEO experts developed a bespoke strategy for BBS Law, designed to drive website traffic and acquire quality leads. We started by conducting keyword research to identify the ideal keywords and will continue to create optimised content that is designed to rank well in search results. This – coupled with a programme of ongoing marketing activity – will generate brand awareness and increase website traffic and viability.