SEO Consultant

Toni Marino is a freelance SEO Consultant based in Manchester. I exist to improve your bottom line.

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Reflecting on 10+ years of success

“Even with stiff competition from other outstanding SEO agencies and consultants, a global pandemic, and an economic recession, I am proud that the Toni Marino agency has thrived – not just survived – which has only been made possible by our unwavering commitment to some key values and practices.

My team of design and digital experts are ambitious, brilliantly skilled, and driven. There’s no room for ego, and I leave my own at the door to ensure that I hire experts in their field to deliver the very best solutions. Together, we try our very best for every client, and always do what we say we will – when we say we’ll do it. We treat their brand image and budgets as if they are our own, to maximise value at every opportunity. And we don’t tie anyone into contracts; we want to be an agency clients can’t live without, not one they can’t wait to be without.”

Founder – Toni Marino

Trusted by hundreds of global brands

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With over a decade of proven experience as a freelance SEO consultant, I can help boost your search engine rankings in order to drive more traffic, more leads and more sales to your business – no matter how large or small your Manchester business may be.

Toni Marino and the digital experts that comprise the agency are some of the most experienced search engine optimisation practitioners in the country. Our bespoke SEO strategies and campaigns are designed with each client’s unique outcomes and budget in mind, to achieve results and ROI that represent real value.

• Our SEO services increase organic traffic to help you generate more leads and sales.
• Toni Marino SEO consultancy has a proven track record of developing and implementing successful, growth-driving SEO strategies for clients in Manchester and across the UK.
• Our SEO services are bespoke to each client, designed to meet your needs and goals
• We provide SEO consultancy for small local businesses and SMEs, right through to blue-chip companies and corporate clients.
• Our SEO consultancy services are supported by the web development, brand design, and digital marketing expertise you’d expect from a full-service digital marketing agency.
• We are an award-winning Manchester SEO agency with decades of combined experience.

Clients include WR Partners which are accountants in Cheshire Shrewsbury,and accountants in Northwich, software leaders Sendtric, Isothane which manufactures sprayfoam. and Spray Foam Insulation. fire curtains, smoke curtain and fire shutters manufacturer A1S Group and ICE Signs who manufacturer Totem Signs, Monolith Signs and Built Up Metal Letters

Free Website Audit
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SEO Case Study: Evalart

• We designed and developed a new optimised website for Evalart.
• Multiple international keywords jumped to page 1 including, pruebas psicometricas and tipos de reclutamiento.
300% increase in traffic through improved SEO tactics and website content.
• Ongoing digital PR consultancy help maintain these metrics.

“We cannot recommend the team highly enough. Toni Marino was an absolute pleasure to work with and the SEO is of the very highest quality.”

Pascal – Director

How will Search Engine Optimisation (SEO) help my business?

When done correctly, SEO can be an invaluable tool for any business. With the guidance of an experienced SEO Consultant, properly executed SEO will help you build brand awareness and credibility, and ultimately attract more website visitors. Not only does SEO increase traffic, but it enhances the quality of said traffic, thus increasing conversions, boosting sales, and securing repeat business.

• SEO enables you to reach a wider audience and potential customers around the clock. There’s no need to worry about downtime – your customers will always be able to find you.
• Organic growth takes time but spending on this type of consistent website traffic can offer a significant return on investment.
• Businesses that focus on organic growth are typically rewarded with loyal customers and long-term success.
• SEO increases the quality of website traffic and the conversion potential.
• SEO helps drive brand awareness by positioning your business at the top of organic listings on search engine results pages.
• By increasing your website’s organic traffic, you can reduce your overall customer acquisition costs.
• Performing well organically demonstrates to customers that your business is competent and trustworthy and persuades them to engage with you.
• An effective SEO strategy provides sustainable, ongoing traffic to your website.
• Use SEO to your advantage and compete against bigger businesses that have a dominant share of the market.

Free SEO Consultation

What is an SEO Consultant?

SEO Consultants are experts in the field of search engine optimisation. They work with businesses of all sizes across all sectors to help them increase their visibility online and improve their ranking on search engines, including Google and Microsoft Bing.

SEO Consultants use a variety of techniques, including keyword research, link building, and on-page optimisation to improve a website’s domain authority and ranking in search results. In doing so, they increase the quantity and quality of the traffic arriving on your website to yield more conversions and leads. As a result, SEO consultants can play a vital role in increasing revenue and customer acquisition for your business.

An experienced SEO consultant, such as ourselves, understands how to analyse and use data to accurately evaluate the performance of a website. As well as assessing search engine rankings, traffic and conversion rates, an SEO consultant will help you understand how customers are finding and using your website so that you can provide relevant and persuasive content and optimise the user experience. Increasing customer interactions, extending website dwell time, and reducing barriers to conversion are all part of the Conversion Rate Optimisation (CRO) process that only a practiced SEO consultant can

SEO Software we use in 2024:

  • Ahrefs
  • Google Search Console
  • Google Analytics
  • Google Trends
  • PageSpeed Insights
  • SEMRush
  • Moz Pro
  • Majestic
  • Siteliner
  • Screaming Frog

The top SEO Blogs we follow in 2024:

  • Search Engine Watch
  • Search Engine Journal
  • Backlinko
  • Local Search Forum
  • Moz Blog
  • Ahrefs Blog
  • SEMrush Blog
  • Hobo-web
  • Matthew Woodward
  • Search Engine Land
  • GotchSEO
  • Search Engine Roundtable

Choosing an experienced SEO Consultant in Manchester

If you’re looking for an outstanding SEO Consultant in Manchester, there are a few things you should keep in mind.

SEO is a complex and ever-changing field which requires multiple skills and disciplines, so you’ll want to find someone who stays up to date on the latest trends and technical requirements. You should also look for an SEO Consultant with a proven track record of success. Ask for references from past clients and request case studies and testimonials that demonstrate credibility and competence.

Make sure you’re comfortable with the SEO Consultant’s ability to understand and help you achieve your goals, and that they’re transparent about their process. A truly skilled SEO Consultant will be able to customise their approach to your specific needs and goals to ensure that your SEO strategy has a lasting impact.

We are proud to say that we are one of the best SEO Consultants in Manchester. Toni Marino provides:

• A proven track record of SEO success and technical expertise
• Case studies and client endorsements that demonstrate our know-how
• Years of combined SEO experience for businesses of all sizes
• A tailored approach and bespoke SEO consultancy for every client
• KPI-focused, results-driven SEO strategies that deliver ROI
• Transparent reporting and communication

Client testimonial from Office Insight

“Great people, great service. Particularly impressed with our new website!”

Sam Dunbar – office fit out and office refurbishment expert.


What exactly does an SEO Consultant do?

SEO Audit – The first step we take as part of our SEO consulting is to conduct an SEO audit, which evaluates the current state of your business’s online presence.

SEO Strategy – Once the SEO audit is complete, our SEO Consultants will provide recommendations for improving your website, including both on-page and off-page SEO techniques. This may include changes to your website design, user experience, content, keywords, and other elements.

Implementation – Once your SEO Consultant has a plan in place, they will begin implementing the changes, including on-off or short-term fixes, as well as ongoing activities such as link building and content creation. Over time you will see a measurable improvement in your search engine ranking.

Optimisation – After implementing the strategies recommended by your SEO Consultant, together we will continuously monitor and optimise our SEO efforts in order to maintain and improve online visibility.

Free Website Audit

The Elements of SEO Consultancy

Technical SEO Consultancy

Technical SEO is a key component of building an online business. From crawl errors to core web vitals, this technical SEO ensures websites are easily navigable by search engines and other users. An analyst will crawl and scrutinise all aspects of your website, from page speed to design and development elements such as HTML coding or CSS styling. This intensive but essential process ensures that Google, Microsoft Bing and other search engines can easily index every part of your site to enable a high ranking on their search engine results pages (SERPs).

Off-Page SEO

Google has introduced new off-site ranking factors which can influence your website’s authority. This includes things like auditing a website’s links profile or analysing domain trust. Off-page SEO consultancy ensures that each of these aspects are optimised and that your business is being rewarded with ranking growth.

On-Page SEO

Landing pages are an important part of SEO. An expert SEO Consultant will help you develop and incorporate high-quality content that is relevant and rich in keywords to improve your ranking within search engines whilst simultaneously offering the best experience for users.

SEO Audits

An SEO audit will show you how to improve your website’s rankings and increase traffic by identifying opportunities for growth. We analyse content, backlinks, and the competitive landscape to identify weaknesses that can be improved upon. This information helps us develop a bespoke online marketing and SEO strategy for your business.

Penalty Recovery

If you have unfortunately received a manual or algorithm penalty – whether that’s because of an algorithm change or spam links on your page — we can help you retrieve your website rankings and recover from website penalties.

Link Outreach

One of the most important aspects of SEO is link outreach. In order to improve your website’s ranking on search engine results pages, you need to acquire high-quality links from other websites. We accomplish this with a personalised outreach approach, forging relationships and opportunities with partner websites – from providing content contributions and guest blog posts, to directory submissions and social media interactions.

Core Web Vitals Optimisation

Our SEO consulting services help websites develop their core web vitals in line with Google requirements, to improve speed and function. Not only do we audit and make recommendations for improving core web vitals, but we also have the technical expertise to implement suggestions and tactics to optimise performance.

Engagement Optimisation

Our SEO consultancy services are designed to increase brand and website exposure, and engage potential customers for longer periods of time. We do this by improving bounce rates and increasing dwell time on pages with tailored Conversion Rate Optimisation (CRO) recommendations, along with cross-channel campaigns such as PPC and email and social media marketing.

Contact Me

A Manchester SEO Consultant that gets results

SEO is a complex and ever-changing field, but there are certain ranking factors that are universally important for success.

In our role as your SEO Consultant, we will work with you to discover the ranking factors that matter most to your business. Whether it’s high-quality links, long-form content, technical SEO elements, or something else entirely, Toni Marino will help you drive the growth you need to succeed.

With our extensive experience and genuine SEO expertise, you can be confident that your business is in trusted and capable hands. Contact us today to learn more about how I can help boost your business with expert SEO consultancy.

“I highly recommend Toni Marino as a top-tier SEO consultant. Knowledgeable, dedicated, and responsive.”

Adrian – Urmston Carpets

If you’ve got a few seconds, head to Google and search for “SEO Consultant Manchester”. You will see my smiling face giving you a virtual wave from the top of the organic search engine results 👋🏻

Ranking #1 is just as important for my business as it is for yours. I treat my own SEO strategy like I would for any client and use it as an opportunity to stay sharp on current best practices, and hot on the heels of any emerging ranking factors in Google and other search engines.

Give me a shout if you’re ready to take your brand to the top spot.

Can I afford an SEO Consultant?

As a business owner or marketer, you know that SEO is essential for driving traffic to your website and generating leads. However, SEO can be a complex and time-consuming process, which is why many businesses choose to hire an SEO Consultant.

You may be concerned that contracting an experienced SEO Consultant will be too expensive or out of your budget entirely. But the good news is that you can get great SEO results with the support of an experienced Manchester SEO Consultant – without breaking the bank.

By working with a knowledgeable SEO Consultant who truly understands your business goals, you can get the help you need to improve your website’s ranking in search engines and keep your SEO up to date. With the guidance of Toni Marino’s Manchester SEO consultants, you can see significant results and ROI without spending a lot of money.

If you’re not sure whether you can afford SEO, why not arrange a consultation with our team to get a better idea of what your options are? With a little bit of planning, we can help you find a way to fit SEO into your budget.

Book your free SEO consultation

Make sure your brand and website appear at the top of the organic search results when engaged prospects are searching for your products and services.

SEO Audit – As well as our extensive experience and understanding of current SEO best practices, at Toni Marino we use a range of tools to extract detailed data that helps us identify opportunities to improve a website’s SEO. We look at existing traffic and ranking history, impressions, organic keyword clicks, individual landing page performance and more, to build a picture of how successful your website is at present. We then use these insights to improve your SERP ranking and grow ROI.

Keyword Strategy – Our SEO Consultants specialise in finding the keywords that will drive sales, enquiries, leads, and revenue to your business. We consider your business goals and your target market, and then use all of these factors to develop an SEO keyword strategy that will help you achieve success.

Competitor SEO Analysis – In order to create an effective SEO strategy, one of the most important things to understand is the competitor landscape. Through detailed competitor analysis, we will assess challenger websites, content, links, and other important ranking factors that may influence our approach. By understanding the competition, our SEO Consultants can create a tailored plan to help your website rank higher on search engine results pages.

Start generating more sales and leads with truly effective SEO.

Powerful SEO consultancy for your business

If you’re looking for a leading SEO Consultant in Manchester or nationwide, then you will want to talk to the team at Toni Marino. Our comprehensive approach to SEO delivers results that last, giving our clients a sustainable competitive advantage.

Whether you’re a small business just getting started with SEO, or a large corporation looking to take your SEO to the next level, we can help. Toni Marino is one of the UK’s leading SEO Consultants, with experience working in a wide range of different industries.

We have the experience and technical expertise to help your business achieve its online goals. Our transparent and tailored approach will ensure that you get the most out of your SEO strategy. So why not book a free SEO consultation today? We’d be happy to discuss how we can help you achieve success online.

Call: 0161 660 6263
New Business:

What is Search Engine Optimisation (SEO)?

SEO, or Search Engine Optimisation, is a process of improving the visibility and ranking of a website on search engines like Google and Microsoft Bing. In today’s digital age, SEO has become an essential tool for businesses of all sizes looking to reach new customers online.

Why hire an SEO Consultant?

When it comes to Search Engine Optimisation (SEO), there is no one-size-fits-all solution. Every business is different, and so are the SEO strategies that will work best for them. That’s why it can be helpful to hire an SEO expert or SEO consultant who can tailor their approach to your specific needs. SEO Consultants have a deep understanding of how search engines work and what factors determine rankings. They also keep up with the latest changes in the SEO landscape, so they can make sure your website stays ahead of the curve. As a result, hiring an SEO Consultant can help improve your website’s visibility, traffic, and conversion rates.

How long does it take to see results from SEO?

The benefits of SEO can be long-lasting. However, it should be noted that SEO is an ongoing process, not a one-time effort. The results of SEO are not immediate, and it can take many weeks and months to see the full benefits of Search Engine Optimisation efforts. For this reason, it is important to work with an experienced SEO Consultant who can help you create a comprehensive and sustainable SEO strategy. With a well-executed SEO plan, you can expect to see improved website visibility, increased organic traffic, and higher search engine rankings in a reasonable timeframe.

Can SEO help local businesses?

SEO can be used to improve the organic search results of a local business. By optimising your website for relevant keywords, your local business can increase its chances of being found by potential customers who are searching for your products or services online. Our SEO Consultants can help local businesses in Manchester and across the country to identify relevant keywords and optimise their website for better search engine visibility. As a result, SEO can be a valuable tool for local businesses looking to improve their online presence and conversion rates.

Should I employ an SEO instead of hiring an SEO Consultant?

Employing an SEO with the necessary level of experience full time can be a great way to ensure that your website is optimised for search engines. However, skilled SEO Consultants can command a generous salary, so it is likely to be more cost-effective to hire a freelancer or SEO agency on an as-needed basis.

Do you offer SEO Consulting UK / Nationwide?

Our SEO consultancy is based in Manchester; however, the digital nature SEO work means that we are able to offer our service remotely to customers across the UK and beyond. We are recognised as one of Manchester’s leading SEO Consultants, but we support clients in Leeds, London, Newcastle, Glasgow, and up and down the country.

How long should I work with an SEO Consultant?

The time commitment will vary depending on your website, keywords and market challenges, as well as budget availability, but 6-12 months should be enough time for most businesses to see meaningful results and ROI from working with an SEO Consultant.

Who is the best SEO Consultant in Manchester?

There’s no one best SEO consultant in Manchester or the UK, but there are many that provide excellent services. It all comes down to what you’re looking for: do your research and see which company has satisfied clients with their work previously. Only top-tier SEO Consultants will strive to drive organic growth and enhanced brand awareness through sustainable white-hat techniques, so take the time to get to know prospective partners and take advantage of free SEO consultations.

Other SEO Consultants haven’t helped my website rank – how is Toni Marino different?

Many SEO Consultants sell you a service or a strategy that utilises cookie-cutter templates they use from one project to the next. We take our time when assessing clients, so they get personalised SEO advice tailored around their specific needs to ensure that we set realistic and achievable SEO goals that work for both of us. SEO success is as much in our interest as it is in yours as our leading reputation depends on it, so you can trust us to give you the truth about what is possible within your budget. Toni Marino has pioneered in the Search Engine Optimisation industry for over a decade and has built up an impressive reputation for bespoke, achievable SEO strategies.

Do I have the budget for SEO?

SEO can be a great investment for any business, but it’s important to make sure that you have the budget to do it well. SEO Consultants can vary greatly in terms of price, and the cost of an SEO campaign can depend on the size and scope of your project. As a general rule, businesses should plan on spending at least a few hundred pounds per month on SEO. If you’re not sure whether you can realistically afford SEO, consider talking to an SEO Consultant to get a better idea of what your options are. We offer a free consultation to help you weigh things up. With a little bit of planning, you should be able to find a way to fit SEO into your budget.

Is my business the right size for an SEO Consultant?

An SEO consultant can offer as much value to small, family businesses as it can to large, global organisations. If being found online and increasing brand visibility is key to your business’ growth and success, then Search Engine Optimisation is absolutely necessary. There are lots of things you can do yourself to optimise your website and digital presence, including creating engaging social media content and fresh blog posts about relevant topics, but an SEO Consultant will guide you to ensure that all your efforts contribute towards a strategy that will, over time, get you the results you desire.

Can you help us understand the latest Google updates?

Our senior SEO Consultants have been through every Google update – from Hummingbird to RankBrain. With their combined industry experience, knowledge of Google algorithms, and range of white-hat SEO methods, we are ready and able to navigate future changes and updates from Google and other top search engines.

Can my CMS be optimised for search engines?

Search Engine Optimisation is essential for any website, and between our SEO Consultants, we have worked on optimising sites built on almost every leading CMS platform. If you need a Magento SEO Consultant, WordPress SEO Consultant, SquareSpace SEO Consultant or Shopify SEO Consultant to help with your website’s visibility then Toni Marino can help. We also work with popular open-source Content Management Systems such as WIX, Drupal and Umbraco.

What search engines do you work with?

Our SEO consultants work with multiple search engines in order to improve clients’ visibility and organic traffic. The most common search engines we optimise for are Google, Microsoft Bing, and Yahoo – adapting our strategies to the specific algorithms and requirements of each. However, our SEO consultants may also work with other less popular search engines, such as DuckDuckGo and, depending on your business needs.

Does social media influence SEO?

Social media can have a big influence on Search Engine Optimisation. When people share and interact with content on your social media platforms it sends signals to search engines that your content is popular and relevant. As a result, websites that have a strong social media presence and share engaging content are more likely to rank higher on search engine results pages. Our SEO Consultants will help you to develop strategies for doing this effectively, and our wider digital marketing team can help you create and share traffic-winning social media content.

Can you provide SEO training?

Absolutely! We believe in making SEO as transparent as possible so that you truly understand what drives results for your business. Our Manchester SEO Consultants can work with individuals or teams to provide basic or more advanced strategic SEO training to empower your organisation.


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Independent SEO consultancy in Manchester. We thrive on success, motivated by results and look to work with brands who want a competitive edge.

Request a free SEO consultation today

  • By submitting this form I accept the Privacy Policy of this site.
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