A dough-lightful collaboration with Northern Dough Co.
When it comes to creating “dough it your way” magic, Northern Dough Co. are leading the pack, and we were thrilled to roll up our sleeves and get involved. The main mission was simple yet powerful — fine-tune the brand’s digital strategy to make Northern Dough Co. the ultimate keyword for pizzaiolos and home-baking enthusiasts across the web. Think optimised rankings, enhanced visibility, and a streamlined approach to serving quality dough products online.
Collaboration with purpose
With Northern Dough Co. delivering frozen pizza dough that’s as effortless as it is delicious, and Toni Marino leading the way on digital visibility and online lead generation, this was a dough-lightful collaboration. Together we strategised to champion their core values — convenience, innovation, and bringing restaurant-quality dough directly to customers – whilst reaching new demographics and improving engagement, loyalty and lifetime value of existing customers.
We served up an initial audit which informed our ongoing strategy, with the goal of strengthening their online presence, rising to the top of organic search results, and driving significant growth through SEO expertise. We evaluated their existing digital presence and website content to identify opportunities for improvement and growth and baked these findings into a robust plan.
Results that rise
Our team worked closely with Northern Dough Co. to implement targeted SEO strategies, resulting in a significant increase in website traffic, higher search engine rankings, and improved conversion rates. We helped refine their website content, optimising it for relevant keywords and improving the overall user experience. As a result, Northern Dough Co. saw a surge in organic search visibility and an increase in sales, making them more competitive and visible online.
