A New Brand Identity & Digital Presence to Support Star Laundry’s Growth Strategy
Star Laundry – a top laundry and linen provider based in the US – in no way lacks credibility. They have been leading the industry for more than two decades and are so well trusted they now service 90% of all New York City hotels, including Hilton, Marriott, Sheraton, and Highgate branches. With a value upwards of $150 million and an army of 400 employees, this esteemed high-growth company is currently undergoing a massive expansion, and we are proud to be supporting them with developing an outstanding digital presence that aids this.
Identity Redesign, Brand Guidelines & Website Development
To capture their experience and vision for the future, Star Laundry partnered with Toni Marino to design and build a new brand identity, guidelines, and website to support their growth strategy. The team worked closely with Star Laundry to create a brand identity that reflects their expertise, quality service, and professionalism. As a commercial laundry service specialising in hotels for the New York City metro area, Star Laundry wanted to reflect its NYC roots in their brand identity, whilst also leaving scope for the brand to grow with them as they expand into new markets and locations.
The new brand includes a revamped logo, colour scheme, typography, and brand guidelines to ensure consistency across all mediums. The website design and build capture the essence of their brand, showcasing their simple yet trusted services, and providing a user-friendly experience. With the website now live, customers can easily navigate through their options, with clear signposting for next steps and conversion opportunities.
Yaakoub Hijazi – CEO
“Incredibly responsive and talented team, they put together a great brand identity and website for our company and we look forward to working together again.
SEO Strategy & Lead Generation
But we also understand that having a new website without consistent relevant traffic won’t help to generate new business. That’s why we will continue to support Star Laundry with a comprehensive digital marketing strategy, including ongoing Search Engine Optimisation. With the right SEO techniques and quality content, we can drive traffic to Star Laundry’s website and generate a qualified pipeline of sales leads. This is vital during the company’s next phase of expansion, where they need to attract new clients to support their growth strategy, and we will be here to support them every step of the way.
Digital Partners for Growth
Star Laundry’s partnership with Toni Marino is a perfect example of how branding, website design, and digital marketing can boost an organisation’s growth and sales. The new brand identity, guidelines, and website captures Star Laundry’s professionalism, expertise, and position in the marketplace. Couple that with the comprehensive digital marketing strategy, including SEO, we will ensure that we drive quality traffic to their website and generate qualified sales leads. By partnering with an experienced branding, web design, and digital marketing team like Toni Marino, Star Laundry is on the right track to achieve its goals and cement its position as a leading laundry and linen provider in the US.
If you’re looking for a digital partner to support your growth strategy, then give us a call. We’d love to throw our hat in the ring and help you leverage brand, design and digital tactics to take your business to the next level.
“Working with Star Laundry is a pleasure. The company’s growth trajectory and Yaakoub’s own journey share so many similarities with my own, so the project felt really personal in so many ways. It was clear that this fast-paced company had rapidly outgrown their start-up brand and were more than ready for a bold and iconic identity befitting of their status in NYC. They are delighted with the outcome and so are we – I can’t wait to see where this takes them.”
Toni Marino – Director
