Invigorated lead generation for Vislink
Vislink, a global leader in live video and data communication technology, partnered with Toni Marino to reinvigorate their online presence and lead generation strategy.
To help them achieve their key marketing objectives, we kicked off the project with a review and audit of Vislink’s existing digital landscape to identify opportunities for optimisation and growth. Our insights and recommendations were packaged into an actionable strategy with clear objectives and KPIs for their internal team and ours to execute in parallel.
Website redesign, SEO & PPC
We a clear vision in sight, the next step was to redesign and developed a modern, user-friendly website tailored to Vislink’s mission-critical solutions. The new website was designed to be responsive across all devices, providing an optimal user experience for visitors – however they reach the site.
In addition, we also implemented a comprehensive Search Engine Optimisation (SEO) strategy to improve Vislink’s organic search rankings and increase their online visibility, including keyword research, on-page optimisation, and link building tactics. This is bolstered by targeted PPC paid advertising campaigns to enhance visibility and drive qualified traffic.
As part of our partnership with Vislink, we also provided regular performance reports and analytics to track the success of our strategies and make any necessary adjustments.
A roadmap for digital marketing success
By combining our expertise in digital marketing with Vislink’s industry-leading technology, we were able to deliver tangible results that have had a positive impact on their business and achieve their goals of increased brand awareness and lead generation. Our partnership continues as we work together to further enhance Vislink’s digital marketing efforts and drive continued growth for the company.
“Toni has been instrumental in leading our SEO programme from a tactical viewpoint, but also providing us with a clear strategy and roadmap to help us achieve success and to continue increasing sales leads directly from our digital platforms.”
Ben – Head of Marketing