ECHO Professional Services offer business support and practical solutions to the healthcare sector. Their dedicated team help organisations and their existing in-house expertise manage the processes and business complexities specific to their industry. From assistance with accounting, human resources, and recruitment, to IT support & servicing, ECHO provides a packaged service offering tailored to support the needs of their members and clients.
They approached us to design a brand that represents their growing organisation and their specific expertise. Our brand designers leaned on the idea of full-circle support and incorporated this into the branding by repeating the O shape around the last letter of the brand name. As well as embodying the supportive nature of their offering, this “echoing” of the marque further ties the branding back to the name and the responsive, tailored services that ECHO Professional Services provides.
Brand Guidelines & Brand Style Guide
We supplied full brand guidelines and a professional style guide to ensure that the in-house team at ECHO Professional Services have the tools they needed to roll out their new branding successfully. We outlined every detail – from the brand colour palette and corporate fonts to the style of photography they should utilise across print and digital materials. We even gave recommendations for how they should showcase the brand across their social media platforms.
Bespoke WordPress Website Design
The web development team at Toni Marino also made use of the new brand guidelines when creating the new website for ECHO Professional Services. The sleek and professional layout feels warm and familiar, with photography and visuals that champion the people who drive the organisation. The sharp design brings clarity to their service offerings, and the brand elements – including the dynamic colour palette and sweeping shapes – bring a vibrant and inspiring energy to the website.
Built with WordPress, the marketing team at ECHO Professional Services have the ability to grow and update their website content themselves, with Search Engine Optimisation support from our SEO experts.
Branding Agency Manchester
Our experienced brand design team are ready to help you take the next step and launch your brand to the next level. Whether you already have a time-honoured brand that you’re looking to reinvigorate, or you are a start-up business looking to create a solid brand from scratch, we have the expertise to make it a success.
Contact firstname.lastname@example.org to arrange a chat with our branding team today.