Fitness Warehouse specialises in gym gear fitted and customized for individual locations and needs. They provide single items, sourced for highly specific needs, in addition to more general equipment and training brands.
The Objective
Fitness Warehouse asked for a highly focused look at their SEO game, which demanded an intricate SEO audit, competitor research, and a solid strategy for how to approach their SEO going forward.
Additionally, we wanted to give them an array of new content, some much-needed labor-intensive technical work on the backend, and a well-laid backlink setup. We also needed to employ a thorough public relations outreach that would nab the attention of clients and buyers in the market for gym supplies. There was an obvious (and very lucrative) customer base in the world for whom Fitness Warehouse was not tapping into.
The Partnership
Fitness Warehouse remains a loyal digital partner for over 5 years running. We have worked side-by-side with their 15-year, industry-leading SEO consultant to grow our own digital skill set and help improve the online visibility of Fitness Warehouse as a whole. Our combined attention has resulted in an over 300% increase in the Fitness Warehouse website traffic.
A large part of this massive up-spike involved a total rebuild of their pay-per-click campaigns which allowed us to rethink their marketing approach and ensure that the targeting was geared as much towards higher ROI as possible. The work we did on their Content, technical optimisation and domain authority brought in a staggering 50, top 3 keyword positions for SEO in their own market space.
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