ICE Signs have been a go-to provider of bespoke signage solutions for many years, with countless iconic sign designs scattered across the North West and the surrounding areas. Lead generation has rarely been a challenge for this company historically, who have proudly traded off word of mouth, recommendation, and people simply being bowled over by their work and asking “who made that?!”. But with the creative industry diversifying and more competitors entering the marketplace, ICE Signs knew that the time had come to take their branding and digital presence up a notch and cement themselves as the leading supplier in their field.
Rebranding & Digital Transformation
ICE Signs approached the team at Toni Marino for support and transformation across the full digital spectrum, starting with a rebrand. We kicked off the process – as we always do – with a thorough analysis of the marketplace to help guide and inform our next steps. The signage industry isn’t renowned for an innovative approach to their own branding, and it was clear that many businesses had not prioritised or invigorated their brand since it was initially created. To stand out from the competition, ICE Signs wanted to achieve a look that was high-impact and striking – much like the signage solutions they create for their own customers.
Once our Manchester brand design team had developed a distinct brand and logo marque that the client loved, our web designers took this look and used it to develop a stunning brochure website. The front-end web design is visually striking, putting images at the front and centre of the layout to showcase ICE Signs products and services. The visual impact is backed up with keywords rich content that is optimised to drive quality traffic to the site.
Now with the digital transformation now complete and their new WordPress website launched, we continue to work with ICE Signs to execute their on-going Search Engine Optimisation (SEO) and lead generation strategy.
Digital Design Manchester
ICE Signs choose our full-service digital agency to support them with their brand transformation because we really are the full package. Our passion, expertise and capabilities span across the digital spectrum, and we take a holistic, big-picture view when it comes to transforming your brand. From creative brand design and website development to content creation, digital strategy and search engine optimisation, our team can help you take the next successful step on your brand journey.
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