Creative

Aston Martin has updated its branding, adapting the 95-year-old wing logo with what Peter Saville describes as “subtle but necessary enhancements”. When you think of iconic automobile badges, many will undoubtably spring to mind. Such as Audi’s four interlinking circles; Volkswagen’s ‘V’ over ‘W’ circular…

Designing the Elizabeth Line: Modern branding and design ushers in a new age for TfL Just in time to celebrate the Queen’s Platinum Jubilee marking 70 years of service, the Crossrail Elizabeth Line is now officially open. Designed to make London a more connected city,…

BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…

2020. The year Playstation became play-stations. Game on. Or perhaps not. Playstation 4 is sooo last century (almost). It certainly feels that way when you compare the new PS5 with the PS4’s power, graphics, speed, audio and even the console’s jaw-dropping aesthetic beauty. Hey, if…

Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…

Same day t-shirt printing brings new possibilities and capabilities for brands looking to adapt to current trending topics. Printed t-shirts have long given businesses a chance to be creative with their marketing and advertising strategies. The concept is a simple one; you think of a…

Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…

If anyone can, Amazon can. The company that now operate their own freighters and cargo planes. In 2016 they launched their Prime Air brand.

Lead generation is a crucial component of any successful marketing strategy. Notably, a lead generation tech stack enables businesses to capture, nurture, and convert leads into customers. This article will explore building and maintaining an effective lead generation technology infrastructure that maximizes efficiency and return…

The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.

So what’s so great about the Eames Lounge Chair? Why does it deserve so much praise and adoration? Why does it remain in the upper echelons of zillions of pieces of furniture out there.

Joker. A movie with a simply beautiful beat-up logo. Wood type letterpress is back. No joke. A book can’t be judged by its cover, just in the same way that a movie can’t be judged by its logo. Or can it? Some of the best…

A Rebrand To Reignite Brilliance Following a botched takeover bid, a huge financial loss, a team that’s playing well below what they’re capable of, and the absence of a big star, AC Milan is in a bad way. The 120 year old club that’s won…

Ad man. Graphics guru. Iconic logo creator. Title designer. Academy Award-winning filmmaker. Saul Bass was all of these things and more. Yet, although his most memorable movie posters for Vertigo (1958) and Psycho (1960) are instantly recognisable, his name may not be.

I ♥ MG Milton Glaser. The American graphic designer with a great big heart. We all know Milton Glaser. Or at least, we are all familiar with his immensely iconic I Heart New York logo. Sketched on a scrap of paper in the back of…