My opinion on corporate logo design and brand identity work.
Pan Am. An American Dream That Never Really Took Off
But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’
The Ubiquitous Batman Logo
The original Batman logo was a simple bat. And as a superhero, he and his bat were well liked. So much so that in 1940 he was given his own series, which spawned a new, slightly more detailed symbol.
Creative Insight, Logo Design, Typography
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.
One of the world’s best loved logos. It’s magical.
Disney Logo Walt Disney, the man behind the logo. Not. Less is more when it comes to memorable brandmarks. Think Nike for instance – a simple swoosh that is instantly recognisable across the globe. But of course the Nike logo never began life like that….
Apple Logo
Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…
The Brilliant Light of An Iconic Shell
The Sunny Rise of Light & Energy Like the climbing sun it resembles, the shell logo casts a long light down the back corridor of fossil fuel commerce during the last eleven decades. The Shell logo emerges as a primary-coloured omnipresent icon out of the…
The Meatball, The Worm & The Birth of The NASA Logo
NASA Logo One Small Step Into The Space Frontier Sometimes brands have to jump back and forth before settling on the visual aesthetic that truly reflects their identity. For the National Aeronautics and Space Administration (NASA), 1992, wasn’t too late to return to a beloved…
Bialetti Logo
By 1958, the Bialettis were looking for a trademark logo that could encapsulate their brand and unite the various Bialetti product lines under one iconic insignia. But what, or who, could this image be based around?
Gold’s Gym logo. Worth Its Weight In Gold, And Then Some
The Gold’s Gym logo, which also became synonymous with Arnold Schwarzenegger in the 1975 movie Pumping Iron, is as popular today as it was back in the seventies.
Coca-Cola Logo
The Birth of the Legendary Coca-Cola Logo A True Love For The Letter C John Stith Pemberton lucked out big time by hiring Frank Mason Robinson as his bookkeeper. Not only was this employee Pemberton’s a number – minded man with deft accounting skills, he…
Remember, It’s Just Dunkin’
The Sweet Logo Transition of Dunkin’ Donuts Remember, It’s Just Dunkin’ For the uninitiated, Dunkin’ Donuts is no longer Dunkin’ Donuts, but simply: Dunkin’. If the decision strikes people as odd — why would a chain store famous for its endless donut varieties distance itself…
Mercedes, Meet Benz
Mercedes, Meet Benz: A Brief History of The Mercedes-Benz Logo The Fight For World Domination The universally recognisable Mercedes-Benz logo, with its compass-like three-pointed star and the Romanesque laurel wreath that surrounds it, grew out of a surprisingly aggressive company philosophy — one centred on…