Logo Design

Mother Nature Inspired That mountainous skyline squiggle that constitutes the Patagonia emblem pairs perfectly with the brand’s signature typeface. It was thoughtfully selected not only to reduce well on shorts, jackets, and backpacks, which it certainly does, but also as an ever-present nod to the…

Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…

Google Logo Evolution If in doubt, Google it. The world without Google would be like a world without water. Google is the planet’s search engine. Its omnipotent and godlike presence among its competition is one more of admiration than envy. At least I hope that’s…

Friday’s have just got that friday feeling back Like it or loathe it, TGI Friday’s – one of the world’s longest running restaurant chains – has been given an overdue new look and identity. It’s not exactly my choice of American-style dining, it’s all a…

No Bull About It! The True Story Behind The Chicago Bulls Legendary NBA Logo An Iconic Bull For The Ages As sports fans joyously relive Michael Jordan’s basketball legacy over the 10 hours of Netflix’s “The Last Dance” documentary, they’re re-immersed in the world of…

Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…

Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…

Pixar. New movie, different logo. Sometimes. Pixar. It just sounds like it’s meant to. Futuristic, professional, in a world of its own. And indeed, it is all of these things. After all, it released the world’s first ever computer generated (CGI) film, Toy Story. Once…

The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.

But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’

The original Batman logo was a simple bat. And as a superhero, he and his bat were well liked. So much so that in 1940 he was given his own series, which spawned a new, slightly more detailed symbol.

Disney Logo Walt Disney, the man behind the logo. Not. Less is more when it comes to memorable brandmarks. Think Nike for instance – a simple swoosh that is instantly recognisable across the globe. But of course the Nike logo never began life like that….