My opinion on corporate logo design and brand identity work.
Aston Martin. Winging it since 1927.
Aston Martin has updated its branding, adapting the 95-year-old wing logo with what Peter Saville describes as “subtle but necessary enhancements”. When you think of iconic automobile badges, many will undoubtably spring to mind. Such as Audi’s four interlinking circles; Volkswagen’s ‘V’ over ‘W’ circular…
The Rolls rebrand. A match made at Pentagram.
Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…
If in doubt, give Helvetica a shout.
The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.