Logo Design

Aston Martin has updated its branding, adapting the 95-year-old wing logo with what Peter Saville describes as “subtle but necessary enhancements”. When you think of iconic automobile badges, many will undoubtably spring to mind. Such as Audi’s four interlinking circles; Volkswagen’s ‘V’ over ‘W’ circular…

Toblerone Logo – A Mountain of Chocolate With A Hidden Bear Secret | Speaking of awareness, did you know the ‘mountain’ branding in the Toblerone logo has a secret hidden within it? Hidden within the left side of the mountain is a white bear standing on its hind legs.

Milano Cortina 2026 Winter Olympics logo Exactly one month ago today (6 March 2021) the winning design, logo, typeface and website for both the Winter Olympics and Winter Paralympics Games in Cortina, Italy, was announced. It was a landslide victory. The website, www.milanocortina2026.org, uses Futura…

Has Inter Milan taken ‘less is more’ too far?  ‘Less is indeed more’. But can ‘less’ be too less. Logos in particular, especially those that have become increasingly more recognisable over time are the perfect example of less becoming lesser. Some brands may have taken…

I love stories about how companies create their brands. This is one about a Japanese company that more or less accidentally became a well-known private label brand thanks to a small error in their name.

Taking a Bite Out of Apple The Evolution of One of The World’s Most Recognised Logos The Birth of a Cultural Icon They’re everywhere – on car mirrors, book bags, notebooks, and of course, on computers, iPads, and iPhones – a simple logo created over…

BK looks flatter, bolder and older than ever before. Yum. Burger King’s gone flat out with its new logo. The irony being that the new brandmark wouldn’t have looked out of place when the multi-national fast food chain first opened its doors way back in…

Wigan Warriors ‘new normal’. New, but not so normal. Ancient and loyal. At least they can’t take that away from us. Sitting comfortably in first place, yet again, at the top of the Rugby Super League table are the mighty Wigan Warriors. That’s no real…

Mother Nature Inspired That mountainous skyline squiggle that constitutes the Patagonia emblem pairs perfectly with the brand’s signature typeface. It was thoughtfully selected not only to reduce well on shorts, jackets, and backpacks, which it certainly does, but also as an ever-present nod to the…

Rolls Royce. Goes up another gear. The Rolls rebrand. A match made at Pentagram. Rolls Royce. A gleaming example of the very best of British. Established in 1904 they’re synonymous with success. The epitome of having reached the top. Sure, they’re not everyone’s cup of…

Google Logo Evolution If in doubt, Google it. The world without Google would be like a world without water. Google is the planet’s search engine. Its omnipotent and godlike presence among its competition is one more of admiration than envy. At least I hope that’s…

Friday’s have just got that friday feeling back Like it or loathe it, TGI Friday’s – one of the world’s longest running restaurant chains – has been given an overdue new branding and identity. It’s not exactly my choice of American-style dining, it’s all a…

No Bull About It! The True Story Behind The Chicago Bulls Legendary NBA Logo An Iconic Bull For The Ages As sports fans joyously relive Michael Jordan’s basketball legacy over the 10 hours of Netflix’s “The Last Dance” documentary, they’re re-immersed in the world of…

Everything changes but, purple. Deep Purple (Pantone 2685C to be precise). And no, I’m not talking about Hertford’s unrivalled, 70s Rock Legends. I am of course referring to the colour that put chocolate on the map. No other chocolatier in the world can lay claim…

Rolling Stones Logo (Updated 2021) What does the iconic Rolling Stones big mouth, lips and tongue logo have in common with band frontman Mick Jagger? I’ll let you think about it for a moment. It was back in April 1970 when Royal College of Art…

Pixar. New movie, different logo. Sometimes. Pixar. It just sounds like it’s meant to. Futuristic, professional, in a world of its own. And indeed, it is all of these things. After all, it released the world’s first ever computer generated (CGI) film, Toy Story. Once…

The person who’s really responsible for Helvetica as it is today is the late, legendary typographer, type designer, type consultant and type historian – Mike Parker.

But its beginnings were relatively humble, as was the first-ever Pan Am logo – a circular, cluttered black and white image that was headed by the company’s full name, ‘Pan American Airways’